The paper 'Civilian Aerospace Industry in Germany" is a good example of a marketing case study. The aerospace industry is involved in the manufacturing and services of aircraft, aircraft systems and components; spacecraft, avionics and other related electronics and ground-based infrastructures, which support the operations of spacecraft and aircraft. In Germany, the aerospace industry is one of the most innovative and best-performing industries (Abrams and Kleiner, 2003). It is predicted that in the coming twenty years there will be over 25,000 new aircraft going into service to meet global demand (Fojt, 2006).
The availability of both civil and military aircraft manufacturers in Germany presents an opportunity for investors in the industry (Baker & Hart, 2007). Manufacturers of aircraft in Germany are striving to comply with the vision of 2020 through seeking new technologies and solutions to reduce emissions and noise while increasing capacity at the same time. The industry has been recording an average annual growth rate of 9% since the mid-1990s and recorded a EUR 20.2 billion in turnover in 2007. The Germany aerospace industry has over 88,000 highly skilled workforces and over 155 companies and related institutions.
Germany offers incentives for all investors in the aerospace industry in terms of cash, labor, research, and development in spite of the country origin of the company. Out of the annual revenues, 15-20% is dedicated to research and development (Petrick, 2007). This report provides analysis for the civilian aerospace industry in Germany and provides advice for selection of the most appropriate form of market entry that can be used by Meggitt plc to enter the Germany aerospace industry. Meggitt plc This is a leading British based engineering business, which specializes in aerospace equipment.
It is headquartered in Bournemouth Airport in Dorset (Belobaba, Odoni, and Barnhart, 2009). The company provides aircraft braking systems, polymer solutions, fluid controls, theatric, thermal systems, safety systems and Meggitt sensors and controls. The business derives its support from an evolving group infrastructure with strong functional leaders (Hirschel, Prem and Madelung, 2004).
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