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The paper “ Arthritis and Osteoporosis Western Australia - Health Organization's  Internal and External Environment, Mission, Vision, Goals, and Strategies" is a forceful example of a case study on marketing. Arthritis and Osteoporosis Western Australia is one of the world’ s known health organizations involved in the provision of healthcare to patients suffering from arthritis and osteoporosis with their associated complications. Formerly, the organization was referred to as the Western Australian Arthritis and Rheumatism Foundation. The organization was inaugurated as one of the non-governmental organizations in the year 1972. The efforts of changing the organization to become one of the non-governmental organizations were led by scholars including Drs.

Evan Owen, Roger Dawkins and Phyllis Goathcher (Arthritis, p. 1) The organization’ s name was changed from the previous Western Australian Arthritis and Rheumatism Foundation to the current name Arthritis and Osteoporosis Western Australia in the year 1991. One of the organization’ s achievements after the changing of its name is the opening of the Resource Center in the year 1994. The organization provides other services alongside the healthcare including gymnasium, board rooms for holding seminars and hydrotherapy services.

Additionally, the organization offers support services to various population groups in Australia. The organization is dedicated to providing preventive, curative and management of muscular-skeletal diseases reducing pain and suffering among the affected (Government, p. 7). Furthermore, the organization is dedicated to supporting researches related to musculoskeletal issues. This includes researches on the possible effective treatments which can be used to cure musculoskeletal diseases. Thus, the organization has established a Rheumatology and Musculoskeletal Research Unit at the University of Western Australia. Other research units include the Goatcher Clinical Research unit which was constructed in the year 1997 (Arthritis, p.

2) Internal and External Environment Internal EnvironmentThe organization’ s internal environment comprises an executive director (Ric Forlano) who oversees the general activities being undertaken in the organization. The Executive director is assisted by an assistant executive director who supervises the managers and staff under him. The assistant executive director reports to the organization’ s executive director on the overall performance and actions needed to be executed to enhance the organization’ s performance. Additionally, the organization has other levels of paid managers manned with the responsibility of overseeing the activities at the lower levels in the organization.

These include the health, education and research program manager, coordinator of educative events, community service manager, administrative officer, and the officer responsible for overseeing the community projects. The fundraising department comprises of the donor liaison manager, development manager, and fundraising coordinator. Finally, the organization has a finance department manned with the responsibility of regulating the use of funds and funds generation in the organization. The department is headed by a finance and administration manager, accounts manager and maintenance manager. The success of this organization depends on the culture which its members have adopted.

This includes the culture of responsibility, accountability, job autonomy, respect for each other dignity and accountability. External environmentThe external environment refers to factors outside the organization which can influence the organization’ s performance. One of these factors is the political factors. Australia enjoys a stable political environment. This has contributed to the excellent improvements in the nature of the healthcare provided by this organization. Political stability influences the country’ s state of the economy. Due to Australian political stability, the economy has been fairly stable providing the organization with opportunities to improve their overall performance and productivity.

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