The paper “ Essentials of Business Communication” is a spectacular example of an assignment on journalism & communication. The environment is one of the determinants of effective communication. Its various cues influence the expectation and choice of communication that exists between the speaker and the audience. Some of these environmental cues that impact the expectations in communication include distance, color, and attire. They determine the type of communication; as either formal or informal; language choices and moods for the communication. A2: effective communication entails observation of the responsibilities of the participants.
Besides being prepared, punctual, organized, clear, concise, the speaker is also expected to be ethical. Gregory (2013) argues that the speaker should employ ethics and address the audience with respect and equality; the speaker should avoid issues such as stereotyping. On the other hand, the audience has the responsibility to listen and provide an open environment for the speaker. A5: the message that the speaker delivers to the audience should follow the five-part structure to enhance effectiveness. For instance, The Guardian observed the structure to communicate the new about the perceive gas crisis in the country.
The article says that there is no gas crisis in Australia rather than an attack on natural resources as the attention part (Schneiders 2017). It introduces why it is not correct to argue that the country is experiencing a gas crisis, and then proceeds to the body where it explains about the attack on the natural assets that are causing the perceived crisis. As a conclusion, the article revises the evidence that crisis perception is due to an inadequate understanding of what goes on in the country concerning natural resources.
The residual message is that Australia is experiencing various attacks on its natural assets. A6: There are some justifiable uses of doublespeak. People use this form of communication, which entails the choice of appropriate words and language; to make a negative or unpleasant situation considerably acceptable or friendly. For example, using “ has passed on” instead of "has died" while communicating eliminates the focus on the negatives of the death of a person and emphasizes that it is a passage to the next life. Another example includes "reducing salary costs" instead of "cutting people's salary. ” Therefore, the primary purposes of doublespeak include masking the negativities, sound more polite, and enhancing formality and professionalism in communication, especially in business communication activities and processes such as customer care services. A7: Public speaking, for instance, involves the speaker and the audience as some of the main elements besides the topic of the message itself.
Even though the speaker can be professional or eloquent enough on the topic of discussion, it is essential that he or she observes the methods of keeping the audience attentive and continuously interested in the topic as well as the content.
Signposts are sued to prevent the audience from turning off from the presentation (Public Speaking Power 2013). For example, Jennings (2012) has used “ 10 Impressive Health Benefits of Apple” as the heading to familiarise the audience with what the articles seek to address; “ In one study… In the same study… In another study… ” [8, 9, 10] to bring the attention of the audience to what research says about the role of apples in weight loss activities, and “ They also contain polyphenols… ”  to bring the attention of the readers to the additional constituent of apples amongst the elements that had already been discussed.
Therefore, signposts can help the audience when a new point is introduced; the topic is changed; more details are given; earlier points are repeated; examples are given, and summarising or completing the presentation.