Companies That Are Using The Web To Conduct BusinessThe World Wide Web, apart from providing an inexpensive and popular medium for advertising and communication, has now started becoming a much preferred platform for conducting business because of it’s convenience and it’s ability to reach out to a wider audience in a shorter span of time. Following is a complete and thorough business assessment of two companies that use the web to conduct their business. A short history of the company before and after the use of web. Started in 1987 by Hemu Ramiah, Landmark is now the largest retail chain of book and lifestyle stores in India.
It has three stores in Chennai, one in Bangalore, one in Mumbai, one in Vadodra, one in Gurgaon, one in Pune, one in Lucknow and one in Ahmedabad, a total of ten spanning the entire country. 1996 saw an extension of Landmark’s product category. Their product line now included music, curios, toys, movies, lifestyle products, magazines and other gift articles apart from their original product line that extended only as far as books, stationery and greeting cards. In 2001-2002 Landmark launched it’s very own website www. landmarkonthenet. com hosted by Sifymall. com thereby extending their arm from retail to e-business.
Today it has come as far as having a very advanced search engine, an accurate store locator of its nationwide stores, online sale of books, music and movies with detailed, specific categories, delivery of the product within 25 days, author features and access to view the New York times bestseller list. Jeff Bezos has been the inspiration and role model for the 25crore e-business of Landmark. According to Jai Subramaniam, husband and business associate of Hemu Ramiah, “The book is a great product to put on the Net.
The book is properly catalogued with a unique number, and it can be posted easily. Our role model always was Jeff Bezos”. Landmark is yet to launch and sell it’s other variety products online as they are currently encountering some sales tax glitches. Landmark is now a subsidiary of Trent Limited, which was founded in 1998. Trent Limited forms part of the giant Tata Group in India. Wal-Mart was started in 1962, by Sam Walton as the first discount store in Rogers, Ark.
Five years down the line there were, in all, 24 Wal-Mart stores all over Arkansas pulling off a sales of about $12.6 million. The next two decades saw Wal-Mart opening it’s first distribution center, the Wal-Mart home office in Bentonville, operation in more that ten states, and started selling it’s shares as a publicly held company and was approved and listed in the New York stock exchange. 1983 saw Wal-Mart being listed as the number one retailer among other general retailers for the eighth year in a row by Forbes magazine.
The first ever Sam’s Club was also opened in this year. Wal-Mart ventured into international arena in 1991 and the first opening was a retail unit in Mexico City. By 1995 Wal-Mart had stores across 50 states, and retail units in Argentine, Brazil and a join venture in China. As per the latest reports from Forbes magazine in year 2008 Wal-Mart is the world’s largest public corporation by revenue, and the largest private employer in the world too.