The paper 'Starbucks Management Analysis" is a good example of a management case study. The main aptitude of Starbuck has always been rooted in its ability to deliver on its key product differentiation strategy more effectively through its efforts to offer a premium product mix as well as high-quality beverages and snacks. The company has a unique culture that focuses on the customers and the employees, an aspect that was fostered by the company’ s CEO, Howard Schultz. Starbucks has increased its management prowess through training of its employees and benefiting from them considering the customer's feedback.
Taking the mantle from the company’ s founders, Gerald Baldwin, Gordon Bowker, and Zev Siegl, Howard Schultz has made Starbuck’ s core values be centered on customers and employees. Corporate mission, values and culture The company’ s mission is inscribed from the company’ s strategic insight that focuses on inspiring and nurturing the human spirit, with the one person, one cup and one neighborhood at a time theme. The ethical standards of the company’ s productions are analyzed from the finest coffee beans and the care taken to process them to render quality and society.
Within the mainframe of the company’ s values and principles, Starbucks embraces the diversity that takes care of partners and workers. In creating the sense of being involved and inspired, the company treats each stakeholder with respect and dignity and constricting them to the quality standard expected by the customers and the industry (Anderson & Lillis, p.1348-87). This scenario explains the company’ s diversity of its management and workforce. Starbuck was built on several pillars upon which the company was raised. From the management point of view, the first pillar involved devising the company’ s corporate culture of fostering a strong sense of belonging and ownership among the employee ranks, ranging from the top management level to the lowest level of employees.
The major goal of this pillar is to encourage every employee to focus on their responsibilities as well as loyalty to the spirit of the company’ s success (Chen, et al, p141-172).
Anderson, S, & Lillis, A. 2011, 'Corporate Frugality: Theory, Measurement and Practice', Contemporary Accounting Research, 28, 4, pp. 1349-1387.
Bundy, J, Shropshire, C, & Buchholtz, A 2013, 'Strategic Cognition And Issue Salience: Toward An Explanation Of Firm Responsiveness To Stakeholder Concerns', Academy Of Management Review, 38, 3, pp. 352-376.
Certner, J 2012, 'Starbucks: For Infusing A Steady Stream Of New Ideas To Revive Its Business', Fast Company, 163, pp. 112-149.
Chen, L., Marsden, J. R., & Zhang, Z. 2012. Theory and Analysis of Company-Sponsored Value Co-Creation. Journal of Management Information Systems, 29(2), 141-172.
Fellner, K. 2008. Wrestling with Starbucks conscience, capital, cappuccino. New Brunswick, NJ, Rutgers University Press. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=243103.
Ferrell, O. C., Fraedrich, J., & Ferrell, L. 2008. Business ethics: ethical decision making and cases. Boston, Houghton Mifflin Co.
Harvard Business Review Press. (2011). Harvard business review on finding & keeping the best people. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675138.
Kotler, P., Kartajaya, H., & Young, S. D. 2004. Attracting investors: a marketing approach to finding funds for your business. Hoboken, NJ, Wiley.
Martin, N. 2008. Habit: the 95% of behavior marketers ignore. Upper Saddle River, N.J., FT Press.
Mead, R., & Andrews, T. G. 2009. International Management : Culture and Beyond. Chichester, England: John Wiley & Sons.
Ottman, J. A. (2011). The new rules of green marketing strategies, tools, and inspiration for sustainable branding. Sheffield [England], Greenleaf Pub. http://www.books24x7.com/marc.asp?bookid=41250.