The paper “ Management Analysis of Telstra Corporation Limited” is an impressive variant of the case study on management. This is a report on the management analysis of Telstra Corporation Limited. Telstra Corporation is a telecommunication company in Australia. The report analyses and discusses some of the issues and strategies related to sustainability at Telstra. The report covers the role of organizational behavior at Telstra in relation to sustainability-related strategies and issues. The report also analyses human resource management practices at Telstra in relation to sustainability-related strategies and issues. It further analyses the role of international business at Telstra in relation to sustainability-related strategies and issues.
In addition to that, the report provides an analysis of entrepreneurship and innovation seen at Telstra. Lastly, it recommends the future strategies that Telstra management should engage in. These recommended strategies are based on previous analyses of the company. IntroductionTelstra Corporation Limited, commonly known as “ Telstra” is a leading telecommunication company in Australia. Telstra is also a company that provides media services within and outside Australia. In a nutshell, Telstra Corporation Limited specializes in the provision of a whole range of communication services both in Australia and in other parts of the world.
These communication services include mobile, internet, and voice services to their customers. Telstra is a fully privatized company. Having been originally owned by the Australian federal government, its shares were gradually sold to the public in three phases making it fully privatized. Telstra has succeeded tremendously in recovering its market shares on the Australian market over time (Bingemann, 2011). The other area of success by Telstra is customer service. Telstra boosts of excellent service to its customer base with the complaints from its customers have reduced by 3% in June 2011 in comparison to June 2010 (Foo, 2011).
Telstra is also a leading company in Australia in terms of technological advancement. By the end of 2013, Telstra is said to have fully digitalized its operations including online strategies that involved managing transactions digitally (The Sydney Morning Herald, 2012).
Bingemann, M. (2011, February 22). Fighting Funds Pay Off. The Australian. Accessed: 05/22/2014
Durie & John (2011, March 26). Telstra Goes Back for its Future. The Australian. Retrieved 5 October 2011. Available from http://www.theaustralian.com.au/business/companies/Telstra-Goes-Back-for-its-Future/story-fn91v9q3-1126803602214#mm-prem
Elliott, G. (2014, January 17) Thodey’s Telstra has an Asian Future, Tech Entrepreneurs Told. The Australian. Available from http://www.theaustralian.com.au/business/companies/thodeys-telstra-has-Qn-asian-future-tech-entrepreneurs-told/story-fn91v9q3-1126803602214#mm-prem (Accessed: 05/22/2014)
Foo, F. (2011, November 8). Telstra Bucks Complaints Trend. The Australian. Available from http://www.theaustralian.com.au/business/companies/Telstra-Bucks-Complaint-Trend/story-fn91v9q3-1126803602214#mm-prem (Accessed: 05/22/2014)
Hutchinson, J. (2014, March 4). Telstra in Online Push for sales, Service. Australian Financial Review. Accessed: 05/22/2014
Lancaster, H. (2014, May 20) Telstra Corporation Limited Company Overview and Operating Statistics. Available from http://www.budde.com.au/Research/Telstra-Corporation-Limited-Company-Overview-and-Operating-Statistics.html/ (Accessed: 05/22/2014)
Lee & Tracy (2011, August 11). Telstra Reveals Social Networking Strategy. The Australian. Available from http://www.theaustralian.com.au/business/companies/Telstra-Reveals-Social-Networking-Strategy/story-fn98v9q3-1126867602214#mm-prem (Accessed: 05/22/2014)
Nicoletti, B. (2014, February) Using Operational Analytics to Achieve a Digitized, Visible Supply Chain. Available from http://www.inboundlogistics.com/cms/#. (Accessed: 05/22/2014)
Palmer, C. (2012, February 2) Telstra Details Benefits of Social Media Service Strategy. Technology Spectator. Accessed: 05/22/2014
Sharma, M. (2012, June 26) Telstra the ‘White Whale’ for Oz Entrepreneurs. Available from http://www.zdnet.com/telstra-the-white-whale-for-oz-entrepreneurs-1339340322/ (Accessed: 05/22/2014)
Solomon, M. (2013, September 23) Service Recovery. Forbes. Available from http://www.forbes.com/sites/micahsolomon/2013/09/23/if-youre-perfect-you-dont-need-to-read-this-article/ (Accessed: 05/22/2014)
Telstra Aims to Close Online Gap with Rivals. The Age (Melbourne). Available from http://www.theage/Telstra-aims-to-close-online-gaps-with-rivals/ (Accessed: 05/22/2014)
Telstra's Online Self-service Proves a Hit with Customers. The Sydney Morning Herald. Available from http://www.thesydneymorningherald.au/Telstra’s-online-self-service-proves-a-hit-with-customers/ (Accessed: 05/22/2014)
Tung, L. (2009, May 8). Telstra CEO: Who is David Thodey? ZDNet. CBS Interactive. Accessed: 05/22/2014
Yin, E. & Williamson, P. (2011, May/June) Rethinking Innovation for a Recovery. Global Business. Available from http://www.iveybusinessjournal.com/topics/global.business/rethinking-innovation-for-a-recovering#.U31rCPJyHcy(Accessed: 05/22/2014)