The paper "Consumer Behaviour, Taking Fuel Efficiency as the Centre Stage" is a perfect example of marketing coursework. Consumer behavior means the process of selecting, purchasing, and consuming services and goods to satisfy day to day wants or needs. Different processes are involved in consumer behavior. At first, the consumer finds the type of commodities he or she would want to consume, after which he or she selects the priority commodities that guarantee greater utility. After choosing the commodities, consumers are entitled to making estimates regarding the available funds which he or she can spend (Blythe, 2013).
Finally, consumers analyze the prevailing costs of commodities and decide on the commodities he or she should consume. Anticipating Consumer Changes enables us to establish the external factors affecting the process of consumer’ s decision-making for a service or product. Clearly speaking, consumer behavior is developing and the automotive companies have to anticipate this development in order to contribute to, or even persuade, these changes. Automotive companies will require taking a glance at their multi-canal approach as they think of the potential marketplace for the sale of cars.
With the world going digital, web strategies have been vitally important since the online landscape is evolving swiftly where strong consumer to consumer features like virtual worlds, social networking sites, discussion forums, and blogs are emerging (C. L. Tyagi, 2004). These companies will have to strictly focus on environmental evolvements and developing consumer attitudes towards alternative fuel and fuel-efficient cars. As the internet has explained, there are dynamic green issues, which have ultimately affected the automotive industries. Dealer and manufacturer collaboration in integrated lead management and effective retail integration becomes extremely important in satisfying increasingly demanding and sophisticated consumers to retain loyalty.
Through personalized communication, these companies need to institute and retain a proper two-way dialogue among individual customers. To understand consumer behavior and external determinant factors, we need to deeply analyze customer loyalty, lead management, and web usage, environmental, social, and political issues (Solomon, 2006).
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