Essays on Attitude Formation and Change Case Study

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The paper 'Attitude Formation and Change' is a great example of a Management Case Study. The report which analyzes the advertising campaign by Osocio shows the different aspects which have been covered and will look towards attracting maximum people so that required awareness and funds can be raised. The campaign is different from those used in the early ages and is towards sexually attractive groups. The campaign also uses condoms and the red ribbon along with gays and other socially attractive groups to make people understand the manner in which aids campaign can create the required awareness.

The different styles which the campaign uses are brutal copy, bananas, love games, portraits, and typography which highlights the manner in which different objectives and areas of different dimensions can be achieved. The overall results portray positive results and show the manner in which the campaign will maximize the overall result so that better attractiveness can be ensured that the overall mechanism looks at attracting people towards the campaign. This section aims at analyzing the advertisement of Osocio which is a nonprofit organization and looks towards analyzing the description of the advertisement and presents complete information about the organization. Summary of the Organization Osorio is a nonprofit organization that looks at advertising and marketing for social causes so that more and more people can be attracted and proper knowledge can be created about the different social campaigns.

Osorio is an organization that looks at creating the required awareness and is totally aimed towards improving awareness. Osorio thereby aims and ensures that a platform where both marketing and activism collide. This has helped them to work on different dimensions and create the required awareness through the different advertisements campaigns (Gurp, 2013).

This has helped to maximize the knowledge and overall awareness through which better knowledge can be generated. Osorio has been able to bring a change in the thinking framework and has revolutionized the overall social aspect through which better decisions and awareness has been created. Description of the Advertisement The advertisement which is aimed towards creating more awareness about AIDS aims at using the print, outdoor and ambient campaigns. The campaign has been developed in a manner that aims at creating awareness and raising funds.

The campaign is different from those used in the early ages and is towards sexually attractive groups. The campaign also uses condoms and the red ribbon along with gays and other socially attractive groups to make people understand the manner in which aids campaign can create the required awareness (Gurp, 2013). The different styles which the campaign uses is a brutal copy, bananas, love games, portraits, and typography (Gurp, 2013) which highlights the manner in which different objectives and areas of different dimensions can be achieved which would help to maximize the level of awareness and will thereby be able to generate more awareness and help to raise the funds through which future campaigns will be driven.

References

4. References

Attitude. 2013. The Nature of the Receiver: Attitude Formation and Change. Retrieved on Dec 11, 2013 from http://www.uta.edu/faculty/mputnam/COMS3312/Notes/Ch4.html

Belmore, S. 2007. Determinants of attention during impression formation. Journal of Experimental Psychology: Learning, Memory, and Cognition, 13, 480-489.

Dweck, C. S.. Chiu, C , & Hong, Y. 2005. Implicit theories and their role in judgments and reactions: A world from two perspectives. Psychological Inquiry, 6, 267-285.

Erber, R., & Fiske, S. T. 2004. Outcome dependency and attention to inconsistent information. Journal of Personality and Social Psychology, 47, 709-726.

Gurp, M. 2013. Decades of Aids Awareness Campaign. Retrieved on Dec 11, 2013 from http://osocio.org/message/3_decades_of_visual_aids_awareness/

Higgins, E. T., Roney, J. R., Crowe, E., & Hymes, C. 2004. Ideal versus ought predilections for approach and avoidance distinct self-regulatory systems. Journal of Personality and Social Psychology, 66, 276-286.

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