External Factors that Influence Customer Decision Making When Purchasing Automobiles - Coursework Example

The best scenario can be when a standard method is used to gauge the different automobiles since a potential buyer will choose the model that has the highest score according to the standard method used.... Perceptibly the choices are not free from each other, and this can be dealt with by treating every reason for purchasing a Porsche as logic against purchasing a Volvo as well as against purchasing a Mercedes.... When there are many substitutes then the scenario becomes intricate since any reason that is advanced to purchase a specific automobile is a rationale for not purchasing the other brand....

The authors endeavored to explore the motivations that influence consumer's preference for leasing.... The main argument of the paper is that the growing attraction of consumers to leasing instead of purchasing vehicles is a result of consumer's desire to continuously upgrade their automobiles.... annering, Winston, and Starkey (2002) introduce the paper by providing a general view of the numbers in regard to the lasing of automobiles in the United States between 1984 and 1998....

Characteristics of the Company's products and Services and their significance to the MarketBraaap organisation provide a variety of services and products to accomplish the needs of its extensive customer base.... All these products hold distinct features that suit the need of every customer.... Effects of Promotional methods, Channels of Distribution and customer services...