Decision-Making Process of Video Game Purchase - Case Study Example

… System Requirements SpecificationsIntroduction.... – commerce is presently the new frontier for nearly all business organizations around the world.... The benefits of modern information technology with improvements in both speed of transfer of data and System Requirements SpecificationsIntroduction....

Therefore this essay discusses the influence of different 'external factors' on a consumer's purchase decision-making process for smartphones.... Consumer purchase decision-making process Some of the essential issues in the consumers' purchase behavior are the manner in which they develop, adjust and apply their decision-making strategies to settle for a product (Santosh & Pandey, 2011, p.... Research on consumer purchase decisions has received great attention over the decade due to its importance to producers and retailers....

Some consumers might be able to make quick purchase decisions and other consumers might need to get information, thus detailed decision process prior to making the purchase.... For instance, when a consumer is waiting to check out at the grocery store and perhaps sees a magazine with Angelina Jolie or Brad Pitt on the cover and decided to purchase it on the spot because he or she wants the magazine....

The stages of the consumer buying process are identified as Problem/need recognition, information search, and evaluation of alternatives to meet this need, purchase decision, and post-purchase behavior.... The need recognition step is identified as the most important step in making a purchase decision.... The post-purchase behavior is also important in determining whether a customer will become a regular and loyal consumer of a particular brand and product....

Tunes refers to an application that supports the playback, organization, download, and purchase of digital video and audio files and is compatible with both Windows-based and Mac computers.... It is integrated with the iTunes Store, a service that enables clients to discover, download, rent, and purchase applications and digital content.... The iPod classic is a hard-drive portable player that can play both audio and video music....

Sample profile The current paper focuses on the apple product and its context in the whole process of consumer decision-making.... The model pointed out that consumers are willing to make a purchase basing their reasons on expected outcomes of the decision made.... Some of these activities include need recognitions, the evaluations of alternatives, the search for information, purchase intention creation, purchasing act, and product disposal....