The paper 'Consumer Moral Hypocrisy" is a perfect example of marketing coursework. Consumers purchases products that fulfill and satisfies their respective needs and requirements. The customers use numerous cues to determine the effectiveness of a product and whether to acquire the product. For example, consumers easily acquire basic needs and think more when it comes to secondary needs. For instance, purchasing sugar is easier compared to determining a vacation destination. However, the decision of the customers and customer behavior are guided by different principles and perspectives. The customer may be guided by an opportunity or moral principle.
In making decisions and taking actions, a consumer may make inappropriate decisions because of self-expectations without considering an individual’ s beliefs and understanding. It creates an aspect of hypocrisy. Hypocrisy is when individuals do things that the individuals continuous advise others not to do. For example, parents asking their children to follow rules and regulations but the parent does not follow road rules while driving. Therefore, how does the parent expect the child to follow rules and regulations? The paper discusses numerous examples of consumer hypocrisy. Some of the areas of discussion include child labor, price vs.
values, environmental sustainability, and consumerism. Opportunities come in different forms and consumers capitalize on these opportunities. Sometimes, customers neglect their values and expectations in advancing or achieving specified goals and expectations. Therefore, the use of numerous examples in discussing consumer hypocrisy improves the understanding of consumer behavior in eliminating inappropriate practices in the business environment and in society. Cases Study and Examples Child Labor Child labor is ethically and morally wrong (De Bock, Vermeir and Van Kenhove 2013). However, consumers are happy when they purchase cheap goods without considering the significance of children in the entire supply chain (Merritt, Effron and Monin 2010).
Are the customers hypocrites? Although responsibilities and roles are important in the child’ s development, child’ s work is extensively considered as an impediment in preventing the children from enjoying their youth and restriction on playtime and education (De Vries 2008). Child labor has existed for a long time even though developed countries abolished it; the developing countries have been reported or are being reported to embrace the behavior (Romani and Grappi 2014). The world is changing, and the needs and requirements of the children are integrated into the processes and operations in the society (Luedicke, Thompson and Giesler 2010).
Growing international mobilization and presence of consensus on the eradication of child labor has been discussed and embraced extensively; however, child labor contributes to or plays a part in energy production and development of goods in the third world countries or developing countries. These developing countries lack effective regulations to address child labor and also may lack enough resources to implemented policies (Szmigin, Carrigan and McEachern 2009).
The developed countries then acquire these products (from developing countries) without questioning the supply chain. The world is operating in a globalized environment meaning it becomes difficult to trace the chain of production and supply chain (Romani and Grappi 2014). Therefore, the consumers, in such situations, state different regions have responsibilities in implementing regulations on child labor and these countries have the prerogative to determine the minimum working ages (Callen-Marchione and Ownbey 2008). In a real sense, it becomes a challenge to understand the common practices and legal frameworks in these countries, which is commonly used by consumers to advance their hypocrisy (Romani and Grappi 2014).
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