Essays on Internationalisation Path Taken by General Motors Assignment

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The paper "Internationalisation Path Taken by General Motors " is a perfect example of a business assignment. Going by the actual date General Motors (GM) the company celebrated 100 years in the Automotive business in 1997, because the first-ever unit of the company, Old’ s Motor Vehicle Company Inc. , was organized by Ransom E Olds with a $50,000 capital. This first unit of GM launched the Oldsmobile vehicle. (Source Official Website of GM viewed on 18th May 2007 at http: //www. gm. com/company/corp_info/history/gmhis1900.html) The company employs more than 300,00 people all over the world and is valued at 16,587 billion dollars.

With headquarters and the Renaissance Center, The company manufactures and markets vehicles from 33 countries all over the world. (Source: “ General Motors (NYSE: GM) at a Glance” , Forbes. com, Free Trial Issue, viewed, 16th May 2007< http: //finapps. forbes. com/finapps/jsp/finance/compinfo/CIAtAGlance. jsp? tkr=GM> ) These milestones (see Appendix 1) indicate the global enterprise of GM and its collaborations to make the Chevrolet, Cadillac, Buick, Vauxhall, Holden, Opel Astra, Pontiac and the heavy-duty Allison Transmissions. The list also indicates successful joint ventures of GM with Fuji, Suzuki, Daewoo and the SAIC, to name a few. Broadly, the internationalization practices of GM can be summarised as Starting on a small scale initially in countries it already had business dealings with Gradually branching out to more countries as sales and popularity of vehicles picked up Waiting and watching moves and enterprises/ventures of other and rival automotive companies to assess the feasibility of launching particular vehicles in specific countries in specific times.

An illustration of this would be the stalling of the production of the Vectra vehicle up to 200 when it was launched successfully. Financial setbacks occurred a few times and GM diversified, cut costs/production and decentralized administration as and when situations arose in order to set the Company back on to a profitable track.


1. Web article “General Motors” from Wikipedia the free encyclopaedia” viewed May 18th 2007

2. “Managing across borders: An empirical test of the Bartlett and Ghoshal (1989) Organisational Typology” Web article viewed may 16, 2007, at


3.Web article in the official GM site, “Management Structure (GRI 3.6) viewed may 18th, 2007 at

4. Web article in the official GM site, “The Company History” viewed on 18th May, 2007 at

5Web article: “General Motors (NYSE:GM) at a Glance”,, Free Trial Issue, viewed, 16th May, 2007, )

6 Web article “Business Model Design”, from Wikipedia, the fee encyclopaedia viewed on May 18, 2007 at

7. Bordenave Gerard and Lung Yannick, “The Twin Internationalisation strategies of US carmakers GM and Ford”, Equipe Industries Innovation Institutions, University Bordeaux IV, France, Working Papers of E3i Series, 2002, viewed 16th 2007, at

8. Web article: “Technology Leader of the year: - Transforming GM”

9.GM Studio Social Media Newsroom, January 8, 2007) viewed on May 18, 2007, available at )

10. “Czech Social and Business Culutre, Doing Business in the Czech Republic”, Communicaid, Web article viewed May 16, 2007, at


1.“Light my fire” by Srinivas Krishnan, Journal article from “Motoring is it in your blood?” Issue – 27 April, ’07)

2“Why GM’s plan won’t work”, Cover Story, Business Week, May 9, 2005

3 “India, Spark to light up the GM unit”, Journal, Just Auto -Authoritative and Timely Global Business Information, 17th April, 2007.)


VSEM, Competitive Yearbook- The Czech Republic 2005, Czech Republic Publication

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