The paper "Corporate and Global Strategies" is a wonderful example of a Management Assignment. Just a year away from celebrating its centenary, General Motors is the world’ s number #1 maker of automobiles. The impressive line up of vehicles that bear the GM seal include the Chevrolet, Cadillac, Buick, Vauxhall, Holden, Opel, Astra, Pontiac, and the GMC. Gm also owns heavy-duty Allison Transmissions and has stakes in Fiat, Fuji heavy industries, Suzuki Motors and GM-Daewoo. As the world’ s largest automotive company (founded in 1908 in Flint, Michigan) General Motors employs nearly 340,000 people across the globe.
Headquartered at Renaissance Center, Detroit, USA, GM manufactures automobiles and accessories from 33 countries. (Source: Wikipedia, the free encyclopedia, viewed, May 16th, 2007, The market value standing at 16.587 billion dollars, the company has devised various strategies to promote and sustain its global reach. (Source: “ General Motors (NYSE: GM) at a Glance” , Forbes. com, Free Trial Issue, viewed, 16th May 2007 < http: //finapps. forbes. com/finapps/jsp/finance/compinfo/CIAtAGlance. jsp? tkr=GM> The internal and external internationalization practices facilitating it can be encapsulated as Post-1996 saw more efforts put into defining strategic global platforms for GM, a deviation from the earlier practice of exporting residual American models of GM automobiles. In 1996, began the export of the Opel Omega from Europe to the USA. Internal Internationalisation “ General Motors relies on a preexisting internal division of labor, that has allocated GM Europe responsibility for international affairs, meaning for the whole world outside of North America. ” (Bordenave Gerard and Lung Yannick, “ The Twin Internationalisation strategies of US carmakers GM and Ford” , Equipe Industries Innovation Institutions, University Bordeaux IV, France, Working Papers of E3i Series, 2002, viewed 16th 2007, http: //ideas. repec. org/p/iii/wpeiii/2002-1.html) General Motors that was remarkable for its global reach, because it targeted the three main global platforms that were involved in medium and small cars finalized a master plan in 1996. The plan also visualized reducing the existing 14 global platforms to seven.
The three platforms were called Gamma, Epsilon, and Delta and were further classified into A, B, C, denoting the market’ s geographical reference. A-emerging markets, B- North America C- Europe – The manufacture of small and large cars and the utility vehicles were distributed as responsibilities of these platforms that were also believed to join hands for general product development. Highlights In 1998 the Delta platform launched Astra (sold in Asia and Latin America.
After 2001 when Chevrolet Prism, Pontiac Sunfire and Cavalier were commercially inept, the Delta platform was to take over the models to be redesigned. One of the reasons for the delay of the same was the commercially viable light utility vehicle attracting more resources. “ Wait and watch” strategy to review innovations of other carmakers too, was a good enough reason to delay manufacture, (for example the Chrysler PT Cruiser and the Ford focus were in the pipeline
1. Web article “General Motors” from Wikipedia the free encyclopaedia” viewed May 16th 2007
2. “General Motors (NYSE:GM) at a Glance”, Forbes.com, Free Trial Issue, viewed, 16th May, 2007 http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=GM
3. Bordenave Gerard and Lung Yannick, “The Twin Internationalisation strategies of US carmakers GM and Ford”, Equipe Industries Innovation Institutions, University Bordeaux IV, France, Working Papers of E3i Series, 2002, viewed 16th 2007, http://ideas.repec.org/p/iii/wpeiii/2002-1.html
4 Web article: “Technology Leader of the year: - Transforming GM”
5 GM Studio Social Media Newsroom, January 8, 2007) viewed on May 16, 2007, available at
6 “Managing across borders: An empirical test of the Bartlett and Ghoshal (1989) Organisational Typology” Web article viewed may 16, 2007, at
7.. “Czech Social and Business Culutre, Doing Business in the Czech Republic”, Communicaid, Web article viewed May 16, 2007, at http://www.communicaid.com/czech-business-culture.asp)
1.The ILO SRO-Budapest Bulletin, Newsletter2-1995)
2. “India , Spark to light up the GM unit”,in Journal, Just Auto -Authoritative and Timely Global Business Information, 17th April, 2007.
VSEM, Competitive Yearbook- The Czech Republic 2005, Czech Republic Publication