Essays on Is Apple an Ethical Organization Case Study

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The paper 'Is Apple an Ethical Organization' is a good example of a Management essay. The paper focuses on business ethics and corporate social responsibility concepts In Apple Inc. Apple, an American multinational founded in 1977, specializes in the production of software, and computers, portable digital music players, smartphones networking solutions, and third-party digital content (nytimes. com). Apple has time after time been regarded as the Globe’ s Most Admired Corporation with good working policies. Even though Apple is a leading technology manufacturer it has faced numerous ethical issues in recent years. These concerns can have a profound impact on the corporation’ s future effectiveness and Apple’ s outstanding reputation can easily be dented by serious misbehavior or a failure to tackle risks properly.

Following its recent reputation, the company developed a code of ethics that states “ Apple conducts business ethically, honestly, and in full adherence with all laws and regulations, this applies to every business decision in every area of the company worldwide” (Apple Inc. , 2010). However, many still ask the question ‘ Is Apple an ethical organization? To answer this question the paper looks into the operations of the company in various markets. Introduction In the years, the technology giant company, Apple has received a reputation for making excellent products and for its capability to generate a massive amount of publicity regarding its new product.

Stone (2009) argues that this achievement was, partly, due to the air of secrecy concerning Apple and its brands manufactured by the organization by keeping a mask of secrecy. In addition, that mystery has turned out to be one of the major components of Apple's organizational culture. Opponents contend that this facet of Apple's culture also bears a dark side.

The company imposed ruthless sanctions on staff that defied rules by sharing the company information. Owing to its passion for secrecy, Apple took legal action against online journalists, bloggers, and former staff for revealing confidential information concerning upcoming products. This has been seen as ethical behavior various critics citing violating freedom of expression on members of the public. This paper analyses various unethical allegations that have been raised against Apple Inc. these reports are normally found on media and business press (Apple Inc. , 2010).

They allege that Apple has raised their prices in Australia than other markets, unfairly dominating the market share, misappropriate competitors’ intellectual property rights, condones harsh working conditions faced by their suppliers, and also supports authoring software that confines freelance authoring and distribution rights. Charging higher price in the Australian market than in other markets ABCNEWS (2013) reported that Apple Company had raised charges on its products in the Australian market as compared to other markets. This claim was back by the inquiry that heard of cases where an Arctic Monkeys album on iTunes was costing $17.99 in Australia that was equivalent to $13 in other markets, and Toy Story (movie) was costing $24.99 in Australia as compared to $10 ion other markets.

These kinds of stories raised serious concerns about the business practices of Apple. This can be regarded as price discrimination against Australian consumers. When prices are hiked on goods that consumers value, it makes them tighten their budgets. High price charges also deny consumers to live a comfortably they would want because it forces them to review and tighten their budgets.

This unethical issue of price discrimination was even questioned by the parliament which later formed an inquiry to try and rescue the Australian consumer. However, Apple representatives, together with fellow technology companies Adobe and Microsoft, showed up before a national parliamentary committee inquiry on pricing, with a concentration in Australia (Apple Inc. , 2010).

References

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Apple, Inc. 2011, Apple Supplier Responsibility 2011 Progress Report, Apple, Inc.

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Singletary, M 2011, "Italy fines Apple $1.2M", The Washington Post.

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Stone, B 2009, "Apple’s Obsession With Secrecy Grows Stronger, New York Times.

Shanghaidaily 2012, Students say they are forced to work on new iPhone 5, shanghaidaily.com, viewed 15th May 2013 from http://www.shanghaidaily.com/nsp/National/2012/09/06/Students%2Bsay%2Bthey%2Ba re%2Bforced%2Bto%2Bwork%2Bon%2Bnew%2BiPhone%2B5/

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