Essays on Corporate Strategies for Entrepreneurship at Bluechiip Limited Case Study

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Generally, the paper "Corporate Strategies for Entrepreneurship at Bluechiip Limited" is a perfect example of a business case study. This strategic plan is based on Bluechiip limited; an Australian company that has produced a wireless tracking product that has the ability to withstand extreme temperatures. As a start-up technology company that has not yet commercialised its innovation, this strategic plan is intended to guide the commercialization process. The report recommends actions that seek to ensure that Bluechiip secures its relative position not only in the consumer market but also in the stock market.

Among the recommendations include the need for the firm to develop its human capacity, its manufacturing capacity, and the need to price its product appropriately considering its unique aspects while realising the need to penetrate the consumer market. Strategic Plan In the development of the strategic plan below, the opinions of Glen Searle – an associate professor at the University of Queensland who has previously worked at the University of Technology Sydney as a senior lecturer – were sought. However, the associate professor was not available for engagement and as such, his published work – especially Searle and O’ Connor (2010) – was relied upon as a source of valuable advice.

Specifically, Searle and O’ Connor (2010) have advised that start-up companies need to develop local capacity before taking up large orders from international markets since such a decision would compromise their capacity to manufacture and distribute reliable and quality products. Vision To become the most efficient and reliable innovator and provider of wireless tracking solutions for use in different sectors. Mission Ensuring that Bluechiip® technology becomes the standard tracking technology preferred by many industries in Australia and abroad. Background Bluechiip is a technology start-up company that has spent its first 18 years of existence researching and developing the tracking technology that it intends to commercialise.

It listed in the Australian Securities Exchange (ASX) in June 2011 (Bluechiip, 2012a). Since its establishment, Bluechiip has made significant progress in marketing its unique tracking technologies, which are different from the regular tracking solutions available in the market today.


Bluechiip. (2012a). Annual report for the year ended 30 June 2012. Retrieved July 06 2013, from

Bluechiip. (2012b). Bluechiip licenses its technology in deal with US tech company MiTeGen. ASX Announcement. Retrieved July 06 2013, from

Featherstone, T. (2012). Bluechiip bets on biobanking. BRW. Retrieved July 06 2013, from

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NextTech Strategies. (2012). Spending time and effort filing your strategic plan with worthless items? Retrieved July 06 2013, from

PR Newswire. (2012). Inpeco to use Bluechiip® technology in automation systems. Retrieved July 06 2013, from

Searle, G & O’Connor, K. (2010). What makes Australian IT industry companies go global? Academic Research Paper. 1-13.

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