Coursework Examples

Descriptions for Different Advertising Plans
The paper 'Descriptions for Different Advertising Plans" is an outstanding example of marketing coursework. Advertising is described as a type of marketing communication used to promote or sell a good or service provided by a certain business (Machleit, Eroglu 2000, pg.101). Commercial adverts normally seek to stimulate augmented consumption of products or services.…
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The Problem with Maintaining Compliance with the IOSCO Principles
The paper "The Problem with Maintaining Compliance with the IOSCO Principles" is a perfect example of marketing coursework. International organization of securities commissions is national securities regulatory commissions which operate on a global scale. Members of the international organization of securities commission are the main financial regulators from each country.…
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Consumer Behavior in Smartphone Purchase
The paper "Consumer Behavior in Smartphone Purchase" is a great example of marketing coursework. Consumers are the most important individuals for marketers and the business world in general. At the center of consumption of various products lies the need for decision making. These decisions are called for by the availability of a number of alternatives the consumers can comfortably consider purchasing.…
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How Does Social Media Change the Way Marketers Operate - Qantas Airways Ltd
The paper "How Does Social Media Change the Way Marketers Operate - Qantas Airways Ltd" is a good example of a marketing case study. The use of the internet in the corporate world is increasing all over the globe. This has initiated a novel form of marketing referred to as Social media marketing.…
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Direct Marketing and Its Value to an Organisation
The paper "Direct Marketing and Its Value to an Organisation" is a perfect example of marketing coursework. In recent years, operation management tools and techniques have emerged as integral in improving performance and enhancing growth and productivity of a firm. Operation management is part of innovation and creativity strategies that companies in this competitive era ought to apply.…
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The House Hold Earnings of Male and Female Are not Significantly Different
The paper "The House Hold Earnings of Male and Female Are not Significantly Different" is a perfect example of marketing coursework. The wages or remuneration is considered as a social phenomenon may be looked at from different stand points. From one viewpoint, it is seen as being paid for labour services (where the application of a person’s skills and abilities are in a specified time is paid for by the person receiving the services) subject to the employer being able to afford within the economic production process of goods.…
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Perceived Differentiation and Branding
The paper "Perceived Differentiation and Branding" is a great example of marketing coursework. Differentiation is a strategy employed to distinguish a service or product from others that are available in the market so that it is made more attractive to a specified target market. Differentiation is not only making it different from competitors’ products but also those organizational products.…
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Justification of How the Advertising Campaign Will Work
The paper "Justification of How the Advertising Campaign Will Work" is a perfect example of marketing coursework. Promotion entails creating awareness regarding a product, probably with the aim of increasing the product market share and consequently increasing sales (Nithya, 2012). In order to effectively undertake promotion, there is a need for developing an effective marketing strategy.…
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Influencing Oil and Petrol Consumption - Consumers Behavior
The paper "Influencing Oil and Petrol Consumption - Consumers’ Behavior " is a good example of marketing coursework.  Corporate social responsibility is becoming a critical part of every organization. The environment offers interactivity space to every organization. They obtain raw materials from the environment and they give back to the environment through the sale of finish products.…
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Climate Change because of Global Warming
The paper "Climate Change because of Global Warming" is a good example of environmental studies coursework. The world is facing a number of disasters and serious problems. The issue of Climate Change specifically because of Global Warming is considered the most significant global environmental problem currently. It is a major concern and a focus of attention of people, communities, politicians, governments, businesses, scientists, environmentalists and everyone generally.…
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Investigating a Social Marketing Issue - Gambling
The paper "Investigating a Social Marketing Issue - Gambling" is a perfect example of marketing coursework. Problem Gambling is an issue that is growing around the globe. It is at the rate of 0.5 to 3 percent in Europe; approximately 0.6 percent in the United Kingdom and 0.7 percent in Norway. Problem gamblers in the United States are approximately 2.3 percent (Hing, 2002).…
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How Principles and Practices of Service Marketing Apply to Movies
The paper "How Principles and Practices of Service Marketing Apply to Movies" is an outstanding example of marketing coursework. Cinema is a theatre or place availed or prepared to offer the public film views at a fee. Cinema can also be defined as an act of availing movies to the public of viewing or watching. Cinema is a service which has given many individuals and organizations bus9ness around the globe.…
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Intangibility, Inseparability, Variability and Perishability
The paper "Intangibility, Inseparability, Variability and Perishability" is a great example of marketing coursework. Intangibility, inseparability, variability and perishability are four factors which distinguish the marketing of services from product marketing since these characteristics affect the buying behaviour of customers during the buying process and any organization offering these services must be aware of them.…
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Brand Image and Brand Salience Concepts
The paper "Brand Image and Brand Salience Concepts" is a perfect example of marketing coursework. Brand salience is the level at which a brand is noticed or thought about by a customer in a buying situation. Weak brands have little or no salience while strong brands have got high brand salience. If a brand is not thought about at the time of buying or is unnoticed, then its salience degree is very low.…
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How Context Frames Exchange
The paper "How Context Frames Exchange" is an outstanding example of marketing coursework. The service-dominant (SD) logic is a concept that emphasizes on services. The service-dominant logic looks beyond the use of goods in the market to a service dominated market. The main tools in the service-dominant logic are skills and knowledge as opposed to the logic of the good which looks at physical resources.…
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The Consumer Decision-Making Process and Buyer Behavior
The paper "The Consumer Decision-Making Process and Buyer Behavior" is a perfect example of marketing coursework. There are variables that affect the behavior of customers while making decisions to purchase mobile phone contracts. The decision-making process is essential to marketers dealing with electronics because it leads to capitalization on the buying behavior.…
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Service-Scape in Marketing
The paper "Service-Scape in Marketing" is a great example of marketing coursework. The modern corporate world experience intense competition where many firms now operate in the same industries and offer almost the same services or similar products to the customers. The intense competitive pressures exerted to the managements compel them to scale up their games so that they can remain relevant in business.…
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Employee Loyalty Effect on Consumer Loyalty and Company Performance
Generally speaking, the paper "Employee Loyalty Effect on Consumer Loyalty and Company Performance" is a good example of marketing coursework. The main objective of any business enterprise is to ensure there are employees who have the ability to deliver quality services and products to the customers.…
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Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance
The paper "Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance" is a good example of marketing coursework. This essay contains data findings and interpretation that will provide the reader with good knowledge about brand performance and marketing. The subjects covered in the paper are incorporated from different disciplines of business like consumer behavior, market psychology and marketing.…
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Turning the Job You Have into the Job You Want
The paper "Turning the Job You Have into the Job You Want" is a good example of marketing coursework. In many times, I have believed that people who have secured jobs are the happiest individuals in the world because they are able to meet their needs. The belief has stuck in many years and even McGregor’s’ theory claim that employees intrinsically hate work could not change my mind.…
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Learning Experience-Based TeamWork
The paper "Learning Experience-Based TeamWork" is a perfect example of marketing coursework. The group was set up for the purposes of establishing an international business plan. The work was carried out by the group with each member taking an active role. The group had a leader who was responsible for ensuring that the group was able to achieve its aims and objectives.…
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The Influence of Advertising on Consumer Behaviour
The paper " The Influence of Advertising on Consumer Behaviour" is a good example of marketing coursework. Advertising is one of the key marketing functions that businesses engage in. The sole objective of advertising is to motivate the consumer to purchase the products or services offered by the business.…
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Role of CSR Communication in Enhancing the Organization Products in the Competitive Market
The paper "Role of CSR Communication in Enhancing Organization Products in the Competitive Market" is a great example of marketing coursework. Communication is the key to the success of any organization in a competitive market. Communication assists an organization in creating product awareness in the market, sending messages regarding its promotion process among other things.…
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Five Steps in Consumer Decision-Making Process
The paper "Five Steps in Consumer Decision-Making Process" is a perfect example of marketing coursework. Individuals view the smartphones as an extension of themselves, and they carry them around even to places that are so unorthodox for example in their shower rooms. A great number of people use smartphones for social media, browsing, navigation and online shopping among others.…
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Why Marketing and Advertising Are Fundamentally Exploitative
The paper "Why Marketing and Advertising Are Fundamentally Exploitative" is a good example of marketing coursework. Marketing refers to activities that are concerned with the buying and selling of services and or products. The activities that are involved in marketing are the ones such as sales, advertisement as well as the delivery of goods and services to the consumers.…
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