The paper "Creativity and Innovation" Is a great example of a Management Case Study. With the increasing level of competition within the market, both the job seekers and creators must improve their innovative skills. Business entities are continuously looking for employees with the potential of improving organizational performance by ensuring that the business activities meet the desire of the customers. In every business opportunity, it is crucial to be creative and innovative in order to stay always ahead with the rising levels of competition. However, creativity and innovation are not enough to guarantee success.
Organizations must be able to manage changes on a regular basis especially with the advancing level of technology. Moreover, business entities are using both concepts to drive change. Those in managerial positions are recognizing the need for a designed thinking method while shaping business marketing strategies. It is from this background that the research would focus on explaining the concept of both innovatively and creativity, nature, and nurture among the employees. Introduction In order to stay on the positive side in relation to competition, businesses need to focus on innovative and creative strategies.
Moreover, creating a brand with positive taste and preference among the consumers would require adequate knowledge of the trending issues in the market. It is important to note that within the market, some business competitors often create unstainable marketing strategies. Besides improving organizational performances, creativity and innovation also play a crucial role in economic growth. Through effective and efficient innovative strategies, businesses are sure of upholding the quality of the environment. There are several reasons behind the increasing focus on innovation and creativity in many organizations (Burrus, 2013).
These reasons include increasing the market shares, capturing new markets, reduction in environmental degradation, and updating the outdated technologies used within business entities. Globally, innovation is becoming a tool of entrepreneurship. However, it is important to note that both innovation and entrepreneurship require creativity. Companies need to understand more business concepts rather than simply focusing on management discipline and integrity as a method of ensuring better organizational performance (Torres, 2007). Understanding the concept of innovation and creativity Creativity is most cases is used to indicate a change in culture. New ideas are coming into the market and changing the level of competition making business entities to change their marketing strategies.
These changes do not only affect the performance of the businesses, but also the perception of the consumers about a given product. Therefore, it is important to ensure that the type of creativity and innovation put in place in every business has the ability to improve organizational performance. From this concept, creativity could mean the ability to introduce new ideas into existence. Creativity might involve the introduction of a solution to the problem, product in the market, or any artistic work that could help improve the prevailing conditions (Bytheway, 2007).
Nonetheless, the implemented creativity might also negatively affect the performance of the business especially if the underlying factors are not taken into consideration. In most cases, creativity is viewed as something new and useful. Both the innovation and creativity are inextricable connected. Moreover, there is the interrelation of the processes involved in the concepts since in order to find a solution to a prevailing problem using the innovation process requires creativity.
Axelrod, A. (2008). Edison on innovation: 102 lessons in creativity for business and beyond. San Francisco, CA: Jossey-Bass.
Burrus, D. (2013, December 23). Creativity and Innovation: Your Keys to a Successful Organization. Retrieved from http://www.huffingtonpost.com/daniel-burrus/creativity-and- innovation_b_4149993.html?ir=India&adsSiteOverride=in
Bytheway, C. W. (2007). FAST creativity & innovation: Rapidly improving processes, product development and solving complex problems. Fort Lauderdale, FL: J. Ross Pub.
Gold, R. (2007). The plenitude: Creativity, innovation, and making stuff. Cambridge, MA: MIT Press.
Hesselbein, F., & Johnston, R. (2002). On creativity, innovation, and renewal: A leader to leader guide. San Francisco, CA: Jossey-Bass.
Hudson, P. (2015, June 17). 11 Ways Innovative People Think Differently Than Everyone Else. Retrieved from http://elitedaily.com/money/entrepreneurship/innovative-people-think- differently/1075828/
Paulus, P. B., & Nijstad, B. A. (2003). Group creativity: Innovation through collaboration. New York: Oxford University Press.
Pratt, A. C., & Jeffcutt, P. (2009). Creativity, innovation and the cultural economy. London: Routledge.
Sun, H. (2011). The 3-3-3 framework and 7P model for teaching creativity, innovation and entrepreneurship. Journal of Chinese Entrepreneurship, 17(4), 101-110.
Syrett, M., & Lammiman, J. (2002). Creativity. Oxford, U.K: Capstone Pub.
Torres, N. L. (2007, May 1). Nature vs. Nurture. Retrieved from http://www.entrepreneur.com/article/177848
Williams, M. (2013, November 26). Nature vs. nurture: can you learn to be a successful leader? Guardian Careers | The Guardian. Retrieved from http://www.theguardian.com/careers/women-leadership-blog/nature-nurture-learn- successful-leader