The paper "Positive and Negative Aspects of Hyundai Motor Companys Performance" is a perfect example of a business case study. The current state of the environment is characterised by environmental risks such as Ozone depletion, climate change, environmental degradation, pollution and resource depletion. These risks threaten the survival of natural resources, animals and human life (Kemp 1998). A considerable number of studies suggest that human activities in the face of the earth are the main cause of these environmental risks. For example, the climate is a major environmental risk today, the scientist is in consensus that human activities have brought irreversible changes in the environment.
Deforestation, improper land use and combustion of fossil fuel have increased the level of CO2 emissions which has, in turn, led to adverse climate change (Diederen 2010; Kemp 1998; Solomon et al 2009). Over time, there has been increasing awareness over the role that multinational companies play in addressing environmental issues such as pollution, global warming and the use of sustainable energy sources. Consumers have become increasingly concerned about the impact that operations of large companies have on the environment that they live in.
Public opinion particularly seems to be harsh on companies whose operations and products have a negative impact on communities (Straughan & Roberts 1999). As a result, many companies have adopted various policies and measures in an attempt to become more sensitive and responsible to environmental issues affecting the community (Hitchcock & Willard 2009; Lash & Wellington 2007; Stafford, Ottman & Hartman 2006). Hyundai Motor Company is a good example of a company that has over the years attempted to become responsive to environmental issues affecting communities by adopting measures that aim at promoting environmental responsibility and sustainability.
However, the company has been accused of being a major polluter. This paper seeks to critically examine the actions, behaviour and performance of Hyundai when it comes to the treatment of the natural environment. It will discuss the positive and negative aspects of Hyundai’ s performance when it comes to the treatment of the natural environment and the impact that their behaviour and performance have had on stakeholders and the society in general. Case for Hyundai Hyundai Motor Company is a multinational motor vehicle manufacturing company with main headquarters in Seoul, South Korea.
The company has regional operations in USA, Canada, New Zealand, Brazil, Dominican Republic, China, India, Philippines, Turkey, Australia, Egypt and Russia among many other countries (Lansbury, Suh & Kwon 2007). As a company that specializes in the manufacturing of automobile, there are definitely pressing environmental issues involved. Firstly, the manufacturing process of the automobile has been associated with environmental issues such as the use of excessive energy, Greenhouse gas emissions and discharge of hazardous material such as hexavalent chromium, lead-acid and nickel into the atmosphere.
Secondly, the use of automobile has also been linked to environmental pollution, climate change and excessive fuel consumption (EP 2008; EPA 2013). Thus, it is plausible to argue that Hyundai’ s operations and products have adverse effects on the environment. As a result, the company has over the years attempted to become responsive to environmental issues affecting communities by adopting measures that aim at promoting environmental responsibility and sustainability (Hyundai 2013). Hyundai has an environmental policy that sets standards for the company’ s environmental practices and provides a blueprint on how various regional operators can protect and preserve the environment for the benefit of local communities.
Besides, this the company has put in a lot of effort to minimise pollution and enhance fuel efficiency. For instance, the company strives to ensure low carbon manufacturing in all the stages of automobile lifecycle starting from the manufacturing process to the vehicle manufacturing process. The company regularly takes Greenhouse gas inventories as required by the Environmental Protection Agency. By so doing the company is able to monitor its Greenhouse gas emissions and ensure that there is low emission in the environment.
This not only ensures that there is minimal impact on Ozone depletion but it also protects natural ecosystems, animals, marine life and the health of people in the surrounding communities ( BC Air Quality 2013; Hyundai Czech 2013).
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