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The paper "Software Product Lines, and the Challenge of Isomorphism in Innovation by Andreasson and Henfridsson" is an outstanding example of a business article. The article was written was by Andreasson and Henfridsson (2009), and analyses software product lines (SPLs) engineering adoption with the goal of implementing digital differentiation of the physical artifacts. According to the authors introducing a software-based variety could be challenging for firms innovating in the realm of the manufacturing model. Essentially, the common dependency between the product design as well as the organization design of firms that produce a new product can counter efforts to bring change by means of SPL engineering.

The authors maintain that the IT innovation process involves creating as well as diffusing new IT-based products/services. Even though, Andreasson and Henfridsson argue that innovation associated with the complex technology systems is normally an inter-organizational endeavour, they have not proved how heterogeneous actors bring collaborations that oppose motivations, knowledge resources and technology bases. Without a doubt, integrating software into physical products as observed by Andreasson and Henfridsson provides challenges to the innovation processes.

For instance, the available space of digital options is multiplied so as to augment the existing offers and also to radically launch new ones in the market. Additionally, seizing up-and-coming digital options is challenging because the existing practices of product innovation lack the needed organizational agility or IT capabilities. By reviewing existing pieces of literature of product families and SPLs, Andreasson and Henfridsson seek to create an insight into isomorphism's role in the implementation of digital differentiation while developing a new product. Overview and Summary of the Reviewed Paper The physical product digitization as mentioned by Andreasson and Henfridsson is drastically challenging the processes of innovation in established firms.


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