The paper 'Customer Relationship Management of ZOHO Software" is a good example of a marketing case study. It is good for a company to have long-term relationships with customers. Organizations have ventured into customer relations with the realization that customer contributes a high percentage of the total revenue of the company. The sole purpose of a business is to make profits and hence this purpose cannot be accomplished without the presence of a customer. A customer is, therefore, an important person in any business. The customer is the reason behind the success of accompanying in terms of profits.
Customers can, however, can be sensitive because they need to be handle with attention and care. They need to feel satisfied with the products and services they purchase from any company. It is a long process to attract and retain customers because they change their purchasing habits depending on their tastes and preferences (Lamb, Hair, & McDaniel 2011). Customer relationship management was developed for the purpose of designing strategies to attract and maintain customers. in order to succeed in customer relationship management, a company should first analyze the lifecycle of a customer.
This is called the customer life cycle. It is where the customer behavior and character regarding their taste and preference of a product are collected, analyzed and evaluated. The life cycle of a customer begins from the time they purchase a certain product to the time they decide to stop purchasing it (Jain and Singh 2002). Aim Customer relationship management is the process involved in ensuring that there is a lasting relationship between the company and its customers. It is important to note that customers are the most important factor to be considered in any profit-making organization.
This is because they are the basis of profit. A business cannot operate without customers. To enhance long-term profits, organizations have invested in customer relationship management by setting strategies that will promote long term relation.
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