Essays on Cultural Differences and Their Effects on Marketing Products Assignment

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The paper "Cultural Differences and Their Effects on Marketing Products" is a good example of an assignment on business. The paper identifies that mature-materialism or “ Maturialism” as an imperative element that addresses consumers in a provocative way. Mature-materialism means increasing tread to experienced consumers, more outspoken and are somehow appreciative to the brands and quick to dismiss rude brands. Maturialists develop a positive attitude for companies and industries that are honest about their brands and appreciate daring innovation and sensitivity to boundaries. This aspect is an important communication style between global consumers and multinational corporations (Levitt, 2003).

Through “ maturialims” , companies obtain fundamental information about how their products are performing in the market and receive a direct response from customers. Customers, on the other hand, express their concerns through commenting on the organization’ s websites and other social network accounts. The application of mature-materialism in the international arena is mainly influenced by cultural differences. The research, therefore, contrasts the application and authenticity of mature-materialism to different cultural groups discussed in the case study. South Koreans differ in their cultural preference in terms of utilizing information about a given situation.

The South Korean culture prefers high context language and is somehow informal and indirect. In this perspective, before adjusting as per information available, they determine how information is communicated. The contradiction emerges since the South Korean culture may not execute information arising from social media without determining the authenticity of the origin of this information (Kroeber, et. al, 2011). New Zealand communities do not accept information at face value. In fact, this community respects people who are direct, honest, and demonstrate a sense of humor.

The culture appreciates indirect communication and therefore they do not understand information at face value, but rather determine the origin and the sense of the communicator.

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