Customer Lifetime Value Research in Marketing - Assignment Example

Type of research Undertaken The main purpose of this report was to discover the basic consumer values for the BlackBerry Bold Smartphone product in relation to conformance to the customer needs product assortment, price and make, valued services, and relationships and product familiarity.... In this respect, qualitative research was carried out that involved in-depth interviews, participant observation, and the use of focus groups.... This research was carried out by the use of these three methods; participant observation, intensive or in-depth interviewing, and the use of focus groups....

… The paper "The Customer Loyalty and Relationship marketing" is a wonderful example of an assignment on marketing.... Relationship marketing (RM) has been exonerated as one of the avenues that lead to mutual development benefits and valuable long term relationships with the customers and thus is said to enhance consumer loyalty.... The paper "The Customer Loyalty and Relationship marketing" is a wonderful example of an assignment on marketing....

Over the years it has been established that customer satisfaction is one of the fundamental concepts in marketing as expressed by Verhoef (2003).... … The paper “Vulnerabilities That Drive Customer Defection and Development of Temporal Models to Predict Customer Defection" is a convincing version of a literature review on marketing.... The paper “Vulnerabilities That Drive Customer Defection and Development of Temporal Models to Predict Customer Defection" is a convincing version of a literature review on marketing....

… The paper "Brand Equity and Associated Metrics" is a great example of a marketing Essay.... The current business environment is very competitive, and marketing management understands the importance of employing different strategies.... nbsp;  The paper "Brand Equity and Associated Metrics" is a great example of a marketing Essay.... The current business environment is very competitive, and marketing management understands the importance of employing different strategies and approaches to sustain the goals and objectives of the organization....

… The paper "Retention and Acquisition of Customers in the Music Streaming Industry - Deezer" is an outstanding example of a marketing case study.... The paper "Retention and Acquisition of Customers in the Music Streaming Industry - Deezer" is an outstanding example of a marketing case study.... It is suggested that Deezer will have relied on the concept of relationship marketing, due to the concept's potential to acquire and retain customers (Lunden 2015)....

… The paper 'Customer Relationship Management of ZOHO Software" is a good example of a marketing case study.... The paper 'Customer Relationship Management of ZOHO Software" is a good example of a marketing case study.... Organizations have ventured into customer relations with the realization that customer contributes a high percentage of the total revenue of the company.... Organizations have ventured into customer relations with the realization that customer contributes a high percentage of the total revenue of the company....

The second element will entail delivery of different messages to these customers using established media as well as new media channels depending on the customers' preferences and characteristics and tracking every relationship to examine the cost of getting the customer as well as the lifetime value of his or her purchases.... … The paper "Implementing and Monitoring marketing Activities" is a perfect example of a marketing Case Study....

… The paper "Customer Loyalty and lifetime value" is a perfect example of a Marketing Business Plan.... nbsp; The paper "Customer Loyalty and lifetime value" is a perfect example of a Marketing Business Plan.... The objectives will be achieved through the development of a website, a blog and an online store and marketing through social media and in collaboration with most of other hotels.... The plan is envisioned to take approximately six months with the involvement of the finance, marketing IT and the operational departments and overseen by management....