Essays on Cadbury Communication Systems Discourses and Ideologies Case Study

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The paper 'Cadbury Communication Systems Discourses and Ideologies' is a great example of a Management Case Study. Communication and communication systems are crucial as they determine how information is gathered, shared, and used for specific intended purposes. Communication varies in the form of different platforms and is determined by the intended audience and the effectiveness it is intended to achieve. In this context, communication can take different scopes and themes which may be educative, informative, persuasive cautionary among other themes. Basically, it is how information is relayed through communication that determines whether these purposes are met according to plan and expectations.

In every form of communication, there are several ideologies and discourses that form the underlying basics that achieve the initial objectives. For instance, the ideologies used in a sensitization campaign are different from those used in an educative one. There may be some similarities but in the methodology but there are aspects that differentiate each form. In all these forms of communication, it is apparent abut the complexity of the process. A lot of dynamics come into play with the different forms of communication if effective results are to be attained.

Factors such as as culture, norms, and values have to be put into consideration (Mules, Thwaites, & Davis, 2002, p. 4). The intended audience is also a critical aspect that consideration is necessary and essential. Different social structures call for different communication strategies and ideologies. It is, therefore, critical that communicators understand the structures and their dynamics in order to take full advantage and avoid communication mishaps during the actual process. This paper will look at in-depth discourses and ideologies that were used in several social campaigns. Cadbury is one of the world's largest chocolate products manufacturers today.

The company is spread throughout the world with major retail stores and malls. As part of its corporate social responsibility strategy, the company is involved in several charitable programs that run globally. The identified social campaign revolves around Cadbury and its fundraising communication ideologies. Specifically, it will concentrate on the About US's section on their webpage, the Cadbury fundraising poster, and charity logos in Cadbury chocolate wrappings. Representation of social structures and values by the three systems will also be evaluated Cadbury fundraising In their corporate social responsibility strategy, Cadbury helps individuals, organizations, and clubs to raise funds for their activities in a secure and effective environment.

Fundraisers can take advantage of a wide range of fundraising tools as availed to them by Cadbury. The platform is a creative way as Cadbury is a reputable organization that has been existence for years. Based on its core values built on quality, heritage, and a reputable image, it offers a strategic way of fundraising, given the massive amount of stakeholders that can associate with the company.

In 2012, Cadbury was rated as the most trusted company dealing in confectionery products in Australia. This was the ninth consecutive year that the company was receiving this award. Their consumer-based approach has helped many to raise much-needed funds through the Cadbury fundraising committee, which has helped in meeting their needs. There are comprehensive fundraising packages that help fundraisers to earn fundraising profits easily and quickly. Fundraisers have a wide range of options that they can use depending on their goals and what amounts they intend to raise (Cadbury Austarlia, 2013).

References

Byrnes, W, & Martin, D, 2008, 'Chapter 12 - Fundraising',Management and the Arts (Fourth Edition) , pp.379-418.

Cadbury Austarlia,2013, Retrieved October 11, 2013, from

Corry, W, 2012, MARS\Y&R / Cadbury Dairy Milk Fairtrade push. Retrieved October 11, 2013, from Marketing Blog,< http://www.themarketingblog.co.uk/2012/02/marsyr-cadbury-dairy-milk-fairtrade-push/>

DeCarlo, J,2011, 'Fair Trade and How It Works, The Rosen Publishing Group, New York.

Han, J, Ho, C, & Rodrigue, E, 2005, 'Innovations in Food Packaging' Intelligent packaging, pp.138-155.

Morgan, D, 1998, 'Nonprofit fund raising', Public Relations Review , vol 24, no.1, pp. 80-82.

Mules, W, Thwaites, T, & Davis, L, 2002, Introducing Cultural and Media Studies, Palgrave Macmillan, London.

Vesterlund, L, 2003, 'The informational value of sequential fundraising', Journal of Public Economics ,vol 87, no. 3, pp. 627-657.

Sieg, H. & Zhang, J. 2012, "The Effectiveness Of Private Benefits In Fundraising Of Local Charities", International Economic Review, vol. 53, no. 2, pp. 349.

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