The paper 'Design Thinking for Social Innovation' is a wonderful example of a Management Case Study. Design thinking is a procedure for solving problems and coming up with new opportunities. Though tools, techniques, and effectiveness differ, the main aim of the process remains the same. Design thinking is a very powerful tool if when used properly it can be a basis of driving a business organization forward. It always focuses on the betterment of future results. When the knowledge is applied, it considers the current and upcoming results a reliable solution to a problem is reached.
The concept tries to identify and investigate current aspects of a given situation to come up with solutions that will address the issues effectively to achieve optimal performance. design thinking to tend to come up with multiple options of ideas to be chosen from and come up with the best idea that is favorable to a particular problem. Background of design thinking Design thinking helps organizations to come up with a convenient and efficient solution to problems it encourages teamwork working together collectively in a user-friendly way it allows balance in an analytical way.
By applying Design Thinking, companies are in a position of innovating new mechanisms that will be used to reach even unexpected customers in the market. From the onset of civilization, the most successful businesses and organizations have always been noted to be those enterprises that focus on brainstorming and innovation of new ideas. Design thinking is of importance to companies as it helps in the forecasting business trends (Brown and Wyatt 2015 pp 8). This concept motivates team players or design thinkers to come up with a solution.
the concept also allows the attempt to establish the root of a particular problem. a A version of the design thinking process has seven steps define, research, ideate, prototype, choose, implement and learn with these steps one can arrive at an effective solution to the environment. The process encourages the best ideas and best answers to a given problem found hence the problem being solved. Design thinking is appropriate in addressing complicated problems. Interviewing is a very important aspect of design thinking so as to get to the user and know their views on a particular challenge.
By interviewing by a company its consumers, they may be able to involve the consumer and hence know their consumption behavior design thinking is an essential aid to this (Johansson‐Skö ldberg et al. 2013 pp 121). Through design thinking companies like Apple can come up with new technology like iPhone it is hard to imagine such technology without a well-established design. The design has become a fundamental tool in media. Many company phones, for example, Samsung have able to achieve immense results and what is behind its success is design thinking.
Samsung has continuously been able to introduce new technologies that are well updated from smart-phones, computers, tablets, refrigerators, and many other electric appliances that impact positively in our day to day operations. The secret behind all this is due to using of design thinking. Samsung before faced some challenges, but the use of design thinking has enabled Samsung to develop their technology and improve it (Bjö gvinsson, Ehn and Hillgren 2012 pp 112). Samsung used the idea of opening retail stores and here they can get to their customers in a more focused way.
As seen earlier computers were used only in high places that are, it is only in government offices, but Samsung was able to come up with personal computers which could be now be used by many people and even in their homes. When a design is developed the company made sure they worked hand in hand with the engineering team to ensure it is implemented accordingly (Razzouk and Shute 2012 pp 7).
Brown, T. and Wyatt, J., 2015. Design thinking for social innovation. Annual Review of Policy Design, 3(1), pp.1-10.
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Bjögvinsson, E., Ehn, P. and Hillgren, P.A., 2012. Design things and design thinking: Contemporary participatory design challenges. Design Issues, 28(3), pp.101-116.
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Yeager, D.S., Romero, C., Paunesku, D., Hulleman, C.S., Schneider, B., Hinojosa, C., Lee, H.Y., O’Brien, J., Flint, K., Roberts, A. and Trott, J., 2016. Using design thinking to improve psychological interventions: The case of the growth mindset during the transition to high school. Journal of Educational Psychology, 108(3), p.374.
Curedale, R., 2013. Design Thinking: process and methods manual. Design Community College Incorporated.
Goldschmidt, G. and Rodgers, P.A., 2013. The design thinking approaches of three different groups of designers based on self-reports. Design Studies, 34(4), pp.454-471.
Liedtka, J., 2015. Perspective: linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), pp.925-938.
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Beverland, M.B., Wilner, S.J. and Micheli, P., 2015. Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43(5), pp.589-609.