The paper “ Destination Marketing Plan for Singapore" is an intriguing example of a case study on marketing. The current increase in development in the world tourism industry that has led to increased competition in the tourism industry has positioned Singapore as the most preferred world destination. This plan has been developed to put Singapore in a better position to counter competition resulting from increased demand in tourism. The plan provides a critical analysis of the state of tourism in Singapore and makes crucial recommendations on how Singapore as the main destination tourism zone should be organized.
The plan incorporates the external and internal analysis of the greater Singapore tourism. Singapore has very popular destinations that attract over 10 million visitor arrivals annually. For example in the year 2009, it was able to receive about 10.7 million visitors. This represents a 4% increase over 2008.this generated about S$ 12.8 billion compared to 2008. In the same year, analysis shows that Singapore became the popular destination in 2009 compared to South Korea, Malaysia, and the Philippines. Lee (2009) says that this trend is expected to grow up to 2015 when the mission has been achieved.
This showed an increment in the number of visitors compared to the previous years. This plan seeks to embrace findings and incorporate necessary adjustments to make Singapore the world’ s destination of choice. This plan, therefore, should continually be referred and updated to suit present changes in the Singaporean tourism sector. It will seek to help global customers who have an interest in traveling to Singapore to be a better position to evaluate various opportunities across the globe. It also helps to project on various segments of tourism such as Tourism arrivals, tourism expenditure, medical tourism, tourism receipts, and outbound tourism.
It also cites various progressive studies that have been conducted in Singapore. Singapore is a located in South Asia and is rated the leading destination globally. It is made up of about 60 islands with a large population density of multilingual people. It has six cities each with unique experiences. The cities uniqueness arises from the fact that it has a hybrid of culture and all that anyone can find in the modern hotel industry, locations facilities, and reservation.
Singapore will be of great significance to international destinations. Page & Connell (2009) says that it will have the advantage of hosting tourists from all the destinations of the world. These executrices will be facilitated by an increased number of airlines and tourism companies in Singapore. This paper explores the various strategies and plans that will ensure that Singapore becomes a tourism hub. From the previous history, it has been planning to generate revenue of S$30billion total in tourism revenue by 2015.
According to Page, & Connell (2009), this will only be achieved if Singapore is able to attract over 17million tourists annually. It has been found out that the most attainable quantity of tourists annually is 12 million. To be a top economic development agency in tourism that is famous for affiliation, modernism, and distinction. The most common attractive areas in Singapore include Asian Civilization Museum, Escape Theme Park, Jurong Bird Park, Kent Ridge Park, Merlion, Night Safari, Pulau Ubin, Singapore Johore Battery at Changi and Singapore Zoo.