Implications of Use of Smart Phones to Contemporary Theory and Practice of Marketing - Case Study Example

The smart Phone features include the touch technology that allows one to make calls by pointing a contact on the contacts book or by dialing the contact by touching a padded keyboard.... … The paper "The iPhone from the Apple Company" is a wonderful example of a case study on macro and microeconomics....

… It is essential to state that the paper "Reasons I Choose to Buy an iPhone rather than Other Brands such as Blackberry" is a perfect example of marketing coursework.... It is essential to state that the paper "Reasons I Choose to Buy an iPhone rather than Other Brands such as Blackberry" is a perfect example of marketing coursework.... nbsp;The mobile phone industry is experiencing great changes in the design of mobile phones where currently we are in the age of smartphones....

This is can be estimated in a number of techniques including the use of graphs, tables, and figures.... This is can be estimated in a number of techniques including the use of graphs, tables, and figures.... However, the use of such methods as the Herfindahl-Hirschman (HH) index can reveal a number of details concerning changes in a single component of the market concentration.... Arguably, industry concentration is a common concept in the contemporary business world considering that the major players and price-makers are engaging in serious mergers and acquisitions....

… The paper "Factors That Influenced Consumers Choice of Mobile Phones" is a brilliant example of a term paper on marketing.... The paper "Factors That Influenced Consumers Choice of Mobile Phones" is a brilliant example of a term paper on marketing.... In this case, there are a variety of factors that define the consumers of mobile phones.... With the increase in the number of phones with stylish trends, consumers tend to upgrade their phones every now and again (Nagel, 2003)....

There has been such progressive advancement that the modern-day, the use of technology in communication has become indispensable.... There has been such progressive advancement that the modern-day, the use of technology in communication has become indispensable.... In addition to having a greater data handling capacity, Smartphones have better and more reliable connectivity as compared with the traditional cell phones (Connick 2013)....

… The paper "Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies" is a perfect example of a marketing case study.... The paper "Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies" is a perfect example of a marketing case study.... Introduction Since mobile phones were introduced in the 1980s, their use has increased at an alarming rate around the world....

Sony's success in the consumer electronic market has been facilitated by three factors; creativity in marketing, product planning, and technology.... The nature of the contemporary world triggers a competitive society wherein the capacity to dictate transformation, as well as changes, bring about the utmost value.... The nature of the contemporary world triggers a competitive society wherein the capacity to dictate transformation, as well as changes, bring about the utmost value....