E-Commerce Strategy for the Hub Pizza Company - Case Study Example

It is essential to state that the paper "E-Commerce Strategy for the Hub Pizza Company" is a perfect example of a marketing case study. This report offers a strategic evaluation for the development and adoption of an e-commerce strategy for the Hub Pizza Company, a start-up venture in the Pizza industry.  As such, an industry analysis, as well as an organizational business model, illustrates that the industry competitiveness is based on the successful implementation of an online retailing system, which the current business model could support. As such, the report offers a strategic plan to develop an online retailing system with a value proposition for consumers’ interaction, improved decision-making quality, and a customer’s reward system among others. However, the plan establishes that in order to guarantee its success resources such as financial resources, IT skills among the employees and the organisation, as well as a supportive culture is paramount. The report ends with recommendations for improved employee training as well as the adoption of a project management approach.

• 1.0 Introduction and Background

Globalization has increased organizational and market-based competition, In this regard, global organisations have faced domestic market competition challenges, forcing them to acquire alternative strategic approaches through which regain their marketing edge. In this case, already existing organisations apply and use their assets both tangible and intangible to create a sustainable competitive edge globally. One of the strategic approaches through which organizations are acquiring market leverage against the competition is through the use of technology-based practices. In this case, Gerber (2012, p.39) stated that changing global technology dynamics has served as a major basis through which organisations develop and sustain their market competitiveness.

In this regard, one of the fundamental aspects and values of a technology application in organisations is the resultant market and operational efficiencies. While describing the overall implications of technology use in the global market, Wijen, Zoeteman and Pieters (2012, p.78) described it as a major industry and the organization's success factor. As such, the authors argued that for any organization to remain competitive, they must and have to adopt technology practices in their mandate execution as a means of ensuring they reduce their operational and strategic costs at increased efficiencies. This report offers a special focus on the UK pizza industry, evaluating the rationale for technology application by the Hub Pizza Company, a start-up venture that seeks to venture and expand its influence in the UK pizza industry. In this regard, besides offering a review of the online retailing technology that the report proposes for application, the paper evaluates the existing industry operations evaluating the competition and industry trends with respect to the concept adoption. Moreover, it offers an evaluation of the current business model, illustrating how the application of the proposed technology fits into the organizational business model. Finally, the report develops a strategic plan through which the organization can adopt and apply the proposed strategic plan.

• 2.0 Business Concept

The proposed business concept in this paper is the concept of online retailing in the Pizza industry. In this case, the technology application involves the use of an online-based platform o market and sells organizational products. On one hand, the online retailing technology involves the use of the existing technology through the internet to market and sell the organizational products. In this case, such could be applied through the development of a specific organizational website or the development and launch of applications that allow for the sale of goods through an online platform. The use of online retailing technology, especially in the UK pizza industry is bound to increase organizational performance and competency in the market. On one hand, e-retailing will offer the organization an opportunity to target and capture the young population in the UK market.