Essays on Value That Social Media Can Contribute to Markets and Their Consumer Segments Coursework

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The paper "Value That Social Media Can Contribute to Markets and Their Consumer Segments" is a great example of marketing coursework.   Over the years social media has grown as a powerful medium of interaction. In realization of the same, businesses have tried to domesticate it as a customer contact point and as a means of customer relationship management. The ultimate goal of the paper was to examine the value that social media can contribute to markets and their segments. The paper found out the platform of social media is critical to business by allowing them to communicate with customers, receive feedback and do value addition to products and services offered.

In the discourse, the emerging theme is best summarized through customer relationship management. One of the important aspects of CRM analysis is the customer’ s contact point inter-phases. This is a customer-centric marketing approach. The beauty of this approach is that it gives a platform where customers can interact with the business and its processes in a virtual environment. The final submission which is built from the analysis is that the medium increasingly becoming an important aspect of businesses in offering personalized communication and gaining feedback. Introduction The advancement of communication technology in addition to globalization has revolutionized how individuals and businesses operate, communicate and relate with each other.

The internet through social networking sites and media tools has presented great opportunities for businesses and other organizations to improve their operations in terms of performance, efficiency and customers. In personal and social life, social networking sites continue to play significant roles with regard to how individuals communicate and relate with each other. In business, social networking sites enable organizations to reach greater levels of economic prosperity, effectiveness and customer satisfaction.

However, the greatest challenge arises when it comes to the integration of social networking sites and social media into business processes and operations (Verret, 2011).

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