Essays on Entrepreneurial Venture - Josmis Dairy Cream Company Case Study

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The paper "Entrepreneurial Venture - Josmis Dairy Cream Company" is a perfect example of a business case study. Entrepreneurship has received a lot of attention from policymakers and scholars due to its importance in society (Alvarez and Barney, 2010). Entrepreneurship entails the establishment of a new business entity or even acquiring an existing business from another person. There are many things that motivate people to be entrepreneurs. Profit is the main driving force for most entrepreneurs. Entrepreneurs are known to contribute positively to economic progress. However, entrepreneurship is not an easy undertaking as many businesses have failed at a higher rate (Quality Assurance for Higher Education, 2012).

In order for a business venture to be effective and succeed, there is a need for enterprise awareness, entrepreneurial capability, and entrepreneurship mind-set. The paper will talk about the knowledge and understanding of the entrepreneurial activities taking place in the manufacture of ice-cream, entrepreneur qualities that I have that can drive the success of the company and the skills I need to acquire in order for the company to survive. My venture company will take part in manufacturing ice-cream that serves the needs of its customers in the United Kingdom.

The business name will be Josmis Dairy Cream Company which will be engaged in making premium quality ice-cream. It will also be involved in producing, distributing and marketing its ice-cream products in the country. Enterprise Awareness In order to start an enterprise venture, it is important to first generate a business idea. Some sources of business opportunity include inadequacy or a gap in the market, changes in the market structure, demographic changes, changes in taste and preference of consumers, and growing need for a product, etc.

(Nightingale and Coad, 2013). In the United Kingdom, the ice-cream manufacturing industry is considered a multi-million-pound sector and customer focussed. Ice-cream consumption is perceived as a treat and celebration and therefore ice-cream products should bring happiness to customers (Alvarez and Barney, 2010).


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