Essays on How Entrepreneurship and Innovation Support the Development of an Organisation Case Study

Download full paperFile format: .doc, available for editing

The paper "How Entrepreneurship and Innovation Support the Development of an Organisation" is a good example of a business case study.   In a world where market competition is increasingly intensifying, market players are always in search of innovative products, services, and strategies that will help them achieve and sustain competitive advantage. Gary Hemel (2000) [Cited in Lukes, 2012], noted that insights into opportunities for discontinuous innovation, but not knowledge, produce wealth. He thus developed a business model comprising of four components: strategic resources; core strategy; value networks; and consumer interfaces.

In the model, Hemel noted that innovation is a core part of the strategic resource, which in turn helps a business to achieve strategic success (Lukes 2012). Entrepreneurship goes hand in hand with innovation with Drucker (2015) indicating that innovation is a pivotal tool of entrepreneurship. Entrepreneurship is concerned with identifying and exploiting opportunities while innovation is about creating solutions to problems. Entrepreneurs, therefore, use innovation to create value by coming up with and/or managing business ventures that create value by providing innovative products and services or does things in strategic ways.

Innovation and entrepreneurship have been cited as the major strategic resources that an organization can have which enables the organization to achieve strategic success (Drucker 2015). Indeed, a majority of the widely known and successful organizations worldwide have demonstrated the role of entrepreneurship and innovation in organizational growth and development. This paper seeks to show how entrepreneurship and innovation support the further development of an organization by applying resonant theories, concepts, and tools of entrepreneurship. The paper uses Apple as a case study organization. The Organisation: Apple Apple Inc. is an American-based multinational firm whose headquarters are located in Cupertino, California.

The company designs manufacture and sell a number of electronic products including computers, laptops, iTabs, and Smartphones. The company also offers a number of services such as computer software and cloud services. Apple is widely known products and services include iCloud, Mac computers, iPhone, iPod, and the iTunes Store (Apple 2015).

Bibliography

American Society of Association Executives 2010, Inside the Informal Organization. [Online] Retrieved from [Accessed September 3, 2015].

Apple 2015, Apple. [Online] Retrieved from [Accessed September 4, 2015].

Apple 2015a, Inclusion & Diversity. [Online] Retrieved from [Accessed September 3, 2015].

Burns, P 2013, Corporate Entrepreneurship: Innovation and Strategy in Large Organizations (3rd Ed.). PALGRAVE MACMILLAN.

Damanpour, F. & Schneider, M 2006, Phases of the adoption of innovation in organizations: Effects of environment organization and top managers. British Journal of Management, vol. 17, pp. 215–236.

Drucker, PF 2015, Innovation and Entrepreneurship (2nd Ed.). New York, NY: Routledge.

Hashimoto, M. & Nassif, VM 2014, Inhibition and Encouragement of Entrepreneurial Behaviour: Antecedents Analysis from Managers’ Perspectives. Brazilian Administration Review, vol. 11, no. 4, pp. 385-406.

Hisrich, R. & Kearney, C 2012, Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit throughout your Company. McGraw-Hill.

Ireland, RD., Covin, JG. & Kuratko, DF 2009, Conceptualizing corporate entrepreneurship strategy. Entrepreneurship Theory & Practice, vol. 33, pp. 19-46.

Kim, E 2015, The Smartphone Market Just had its Second Best Quarter in History but it wasn’t Just Because of Apple and Samsung. [Online] Retrieved from [Accessed September 4, 2015].

Kumar, V 2014, Understanding Cultural Differences in Innovation: A Conceptual Framework and Future Research Directions. Journal of International Marketing, vol. 22, no. 3, pp. 1-29.

Kuratko, DF 2007, Corporate Entrepreneurship. Foundations and Trends in Entrepreneurship, vol. 3, no. 2, pp. 151-203.

Luke, M 2012, Supporting Entrepreneurial Behavior and Innovation in Organizations. Central European Business Review, vol. 1, no. 2, pp. 29-36.

Luttrell, R 2014, Diversity and Inclusion in the 21st Century: Guidelines for Managers. Public Relations Tactics, vol. 21, no. 12, pp. 12-12.

Morris, MH., Kuratko, DF. & Covin, JG 2011, Corporate Entrepreneurship and Innovation: Entrepreneurial Development within Organizations (3rd Ed.). Mason, OH: South-Western Cengage Learning.

Ogg, E 2010, Secrets of Apple’s Customer Success. [Online] Retrieved from [Accessed September 3, 2015].

Roosevelt Institute 2015, Apple’s Jobs: A Rebirth of Innovation in the US Economy. [Online] Retrieved from [Accessed September 3, 2015].

Download full paperFile format: .doc, available for editing
Contact Us