Essays on MacDonald Food Company - Environmental Analysis Case Study

Download full paperFile format: .doc, available for editing

The paper 'MacDonald Food Company - Environmental Analysis" is a good example of a marketing case study. MacDonald Food Company in India experienced an incredible enlargement in the year 2001. It expanded its functioning market in India and globally. The company's outlet in 2003 expanded from 15 to 80, and a sum of Rs. 10 billion from Rs. 46.50 million in 2001. The operation of this company was operational for long with slight profits. In a period of three years, the company posted a great achievement regarding product delivery in the global market.

Despite low returns on sale, Jasia is hopeful and taunts to invest extra in infrastructural growth strategy. Many people questioned McDonald's investment move yielding low profits from it. A huge percentage of capital, over 30 million was required for the venture, India's available market for these products was low i. e. low demand potential. As such, Investors viewed MacDonald's business as unproductive. McDonald interrogated the market strength, weaknesses opportunities and threats to its sustainability. (Mcdonald & Wilson 2016) 2.0 Report findings. It refers to the analysis of the external and the microenvironments where the company operates.

It is an analysis of the political, economic, social, technological, environmental and legal conditions that exist in an area where a firm operates. McDonald's company being a global business maneuvers across many borders and its performance can be boosted or stalled through an analysis of the above factors. (Macdonald, 2016) The company functions in different countries, and it is inclined by the individual policies enacted by the states of the establishment. For instance, the tasks of the McDonald company in India and the USA have been stalled by a group of people who interrogates the health implications of the public consuming fast foods.

The groups articulate that fast food has components such as cholesterol and can also lead to obesity. The set-ups of the company typically guided by the policies and regulations fixed by the board have collided with the state set rules regarding the company operations such as the quality assurance and the countries employment laws.

References

McDONALD, M.A.L.C.O.L.M. and Brown, L., 2016. 5 Strategic marketing planning. The marketing book, p.86.

Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.

McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons.

Das, A.S., Gupta, A., Singh, G. and Subramaniam, L.V., 2016. Mining Qualitative Attributes to Assess Corporate Performance. In Optimization Challenges in Complex, Networked and Risky Systems (pp. 269-281). INFORMS.

Kuo, C.M., Huang, G.S., Tseng, C.Y. and Boger, E.P., 2016. SMART SWOT Strategic Planning Analysis: For Service Robot Utilization in the Hospitality Industry. Consortium Journal of Hospitality & Tourism, 20(2).

McDonald, T.J., 2016. ENCITE: A model to help Voluntary Organisations use ICT effectively. The Journal of Community Informatics, 12(1).

Dey, K., 2016. The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter's Five Forces.

Reinhard, K., 2016. Differentiation as the key to success. A marketing plan for Starbucks.

Larivière, B., Keiningham, T.L., Aksoy, L., Yalçin, A., Morgeson III, F.V. and Mithas, S., 2016. Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage: a cross-industry analysis at the customer and firm levels. Journal of Marketing Research, 53(1), pp.91-109.

Groen, J.B., 2016. Capital structure determinants: an inter-industry analysis for Dutch firms (Bachelor's thesis, University of Twente).

Kim, J.Y., Hlee, S. and Joun, Y., 2016. Green practices of the hotel industry: Analysis through the windows of smart tourism system. International Journal of Information Management, 36(6), pp.1340-1349.

Ward, J.L., Ward, J.L., Zsolnay, C.A. and Zsolnay, C.A., 2017. Keddeg Company (A): Succession to the Next Generation of Small Business. Kellogg School of Management Cases, pp.1-8.

Martin, H.M., Durr, D., Smith, L.M., Finke, R. and Cherry, A., 2017. Analysis of GMO food products companies: financial risks and opportunities in the global agriculture industry. African Journal of Economic and Sustainable Development, 6(1), pp.1-17.

McGoldrick, P.J. and Liu, C., 2017. Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract. In Creating Marketing Magic and Innovative Future Marketing Trends (pp. 1463-1464). Springer, Cham.

Download full paperFile format: .doc, available for editing
Contact Us