The paper 'MacDonald Food Company - Environmental Analysis" is a good example of a marketing case study. MacDonald Food Company in India experienced an incredible enlargement in the year 2001. It expanded its functioning market in India and globally. The company's outlet in 2003 expanded from 15 to 80, and a sum of Rs. 10 billion from Rs. 46.50 million in 2001. The operation of this company was operational for long with slight profits. In a period of three years, the company posted a great achievement regarding product delivery in the global market.
Despite low returns on sale, Jasia is hopeful and taunts to invest extra in infrastructural growth strategy. Many people questioned McDonald's investment move yielding low profits from it. A huge percentage of capital, over 30 million was required for the venture, India's available market for these products was low i. e. low demand potential. As such, Investors viewed MacDonald's business as unproductive. McDonald interrogated the market strength, weaknesses opportunities and threats to its sustainability. (Mcdonald & Wilson 2016) 2.0 Report findings. It refers to the analysis of the external and the microenvironments where the company operates.
It is an analysis of the political, economic, social, technological, environmental and legal conditions that exist in an area where a firm operates. McDonald's company being a global business maneuvers across many borders and its performance can be boosted or stalled through an analysis of the above factors. (Macdonald, 2016) The company functions in different countries, and it is inclined by the individual policies enacted by the states of the establishment. For instance, the tasks of the McDonald company in India and the USA have been stalled by a group of people who interrogates the health implications of the public consuming fast foods.
The groups articulate that fast food has components such as cholesterol and can also lead to obesity. The set-ups of the company typically guided by the policies and regulations fixed by the board have collided with the state set rules regarding the company operations such as the quality assurance and the countries employment laws.
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