The paper "Environmental Sustainability in Qatar" is a good example of a marketing case study. Qatar is a state that is highly wealthy because it reported a GDP growth of more than 18% in 2011 compared to its neighbouring countries who mostly reported GDP growth of about 5%. This good economy has been caused by the successful exploitation of the oil and gas reserves. The main concern for the leadership of the state is sustainable development. The main subsections of sustainable development are social, economic and environmental development. The development of only one segment will be of negative influence on society.
The main indicators of this development are rooted in these three subsections of sustainable development. This paper focuses on waste management in several countries (Qatar, Kuwait, UAE and Saudi Arabia) and recommends a successful campaign program. Successful case studies in Qatar In Qatar, there are many companies, projects and non-governmental organisations that are focussed on waste management and recycling. This case study mentions the Al Haya Company, Averda and the GreenGulf Incorporation. Al Haya started in 2003 and has been in the field of environmentally conscious waste management business.
Its sister company, Al Haya plastic is involved in the production of plastic products that are biodegradable. The company is licensed by the ministry of energy to produce biodegradable plastics, oil recycling, tyre recycling and production of gas from waste. it is a company that is involved in societal improvement. Averda is at the forefront of creating green change in Qatar by creating solutions for environmental problems. One very successful case in Qatar that was significant in the environmental campaign of waste management was the plastic recycling program that was launched by Doha College in collaboration with Averda and the W Hotel in 2013.
The green recycling campaign was aimed at involving the residents of Doha in the recycling of plastic bottles. It was carried out using Averda’ s reverse vending machines. It was a competition that involved households, students, families and children in a campaign program that was in the form of a competition. The winning teams got prices from the Doha W hotel. It attained its aim of encouraging people to be part of the proper waste management and recycling process for environmental change.
The slogan of the campaign was ‘ reduce, reuse and recycle for a better planet’ . After the campaign, the Doha Hotel was given an international award called the ‘ Green Key ‘ for its participation in a waste management campaign. In the project more than 103, 416 plastic cans were recycled. This was a project aimed at environmental change in society (Doha College, 2013). Successful case study: Kuwait Solid waste in Kuwait is also on the increase like in many other countries. It is reported to have the highest municipal waste which is greater than China’ s and Syria’ s.
In the period 2006-2008, the waste has increased by more than 30%. This waste is still expected to increase by 28% by 2030. Such trends are worrying. Although it is one of the richest countries, it is reported to be among the highest waste generators internationally. It has a daily per capita waste of 1.5kg. Out of its 17820 square kilometres, 18 are filled with landfills that are full of diverse waste from household waste to industrial waste to demolition and construction debris.
Due to this, the landfills are sources of carbon dioxide, dangerous gases and random fires (Zafar, 2012).
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