Essays on Marketing Strategy, Experimental Test - Juzi Accessories Case Study

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The paper "Marketing Strategy, Experimental Test - Juzi Accessories " is an outstanding example of a marketing case study. Analysis of the capability of the options with reference to performance, risk analysis and economic analysis during Juzi’ s business case analysis concluded that implementing a ‘ dynamic marketing strategy’ was the most preferable option. The option integrates vibrant Sales and marketing power as well as investing in marketing and public relations to achieve the much-needed global acceptance (Woodside n. d.). It is most likely to ensure more profitability and visibility of the company as it satisfied most of the assessed criteria, thus proving as the best intervention.

This paper details the experimental test plan for the option (Assel 1985). EXECUTIVE SUMMARY This experimental test plan features the experimental process involved in the evaluation of the performance, appropriateness and effectiveness of its sales and marking option, with the aim of increasing its visibility geographically as well as increase its profitability. The experimental design will assess the marketing strategy option (which the company selected in assignment 2) and find out how well it will perform compared with the old marketing strategy. Juzi has attempted to adopt unique business models that are accustomed to the delivery of its ambitious growth strategy leading to its domination in the retail jewel market.

Its successful strategy had initially relied on four aspects that were key contributors to its successful business (Tracy 2000). The four include its competitive strategy, good executive leadership and its strengths and weaknesses assessment. Juzi expects to expand its outlets in Asia and the United States to cater to the growing demand for eco-friendly jewelry in the regions, even as it currently has 12 outlets across Africa and Europe.

Unfortunately, the company is currently operating under a strict budget even as it experiences losses. Given the rising demand for eco-friendly products, Juzi has considered a further expansion to satisfy the high demand as well as increased the size of its staff. Juzi is however faced with stiff competition and its financial reports have shown that the company is losing its customer base (Juzi Online n. d).

References

Assel, Henry. 1985. Marketing Management Strategy and Action. Boston: Kent Publishing Company.

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Crotty, M. 1998. The Foundations of Social Research: Meaning and Perspective in the Research Process. London. SAGE Publications Ltd.

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Gamble, J., Strickland & A, Thompson, A. 2007. Crafting & Executing Strategy, 15th Ed., New York, McGraw-Hill

Juzi Online, n.d. Juzi [Online] Retrieved from [http://www.juzionline.com/about-us-pg-1?osCsid=7dkvs8k6mkcr3jekol8cb97dk7] 16 May 2013

Leahy, K. n.d. Marketing Options Models. (Online) retrieved [http://www.crmportals.com/crmnews/Strategies%20for%20CRM%20and%20Direct%20Marketing%20Analytics%20-%20Marketing%20Options%20Models%20-%20Kent%20Leahy.pdf] Accessed 16 May 2013

Porter, M., 1996. “What is Strategy?”, Harvard Business Review, November-December: 61-78

Tracy, B. 2000. The 100 Absolutely Unbreakable Laws of Business Success, Berrett, Koehler Publishers.

Wen-feim, Uva. April 2004. Managing Marketing Risks. [Online] Retrieved from [http://hortmgt.dyson.cornell.edu/pdf/smart_marketing/uva4-04.pdf pg 1,2] Accessed 16 April 2013

Woodside, A. n.d. "Measuring Advertising Effectives in Destination Marketing Strategies." journal of Travel Research, 3. (Online) Retrieved from: [https://www.msu.edu/course/prr/844/jtrwoodside.pdf} Accessed 16 May 2013

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