The paper "Export Plan for Solar Energy Company" is an outstanding example of a marketing case study. The construction office for renewable solar energy has been set up over the last 3 years in Australia. This company would be registered and branded as the Solar Energy Company. This venture would like to get in touch with partners overseas and thereby capture the international market. In specific, the country this venture would particularly target to enter in China. Essentially, the main source of the company’ s competitive advantage would be technology and innovation, outstanding marketing strategies, as well as effective leadership and human resource management.
In addition, the business will have an effective organizational structure that would comprise of a competent management team. What is more, the company will consider establishing a subsidiary manufacturing premise in China in order to reduce the cost of operations. This is because China is attributed to the low cost of labor and has got highly skilled human resources. In addition, the product will be sold via physical stores and online by use of the business’ s website.
The company will also sell its products in the Amazon. com and Ebay. com, as well. International environmental factors Country Background China has a rich historical culture from 4000 years ago, and these have played a critical role in shaping Chinese culture and consumer behavior. China is among the prosperous and leading societies in ancient times, but its development stagnated due to civil unrest, foreign influence and Mao‘ s foreign autocratic regime. The People’ s Republic of China was established in 1949 after Mao‘ s communist party defeated the Kuomintang Nationalist party. Mao‘ s Cultural Revolution in the 1960s instigated an egalitarian society, and this has influenced the modern Chinese culture.
Following the death of Mao in the 1980s, China has liberated its trade barriers and opened itself to foreign investment. Consequently, the economy has continued to grow until it has become the second-largest economy in the world today (Flower 2011, p. 71). This significantly offers a great market opportunity for the Solar Energy Company in this new foreign market. Geographical Factors of China China is located in Eastern Asia and has the biggest population in the world of about 1.3 billion. The country is the second biggest country in the world in terms of land area, behind Russia.
China borders 14 countries, which are in excess of any other state in the world. The bordering countries include Vietnam, Burma, Laos, Bhutan, India, Pakistan, Nepal, Afganistan, Kyrgyzstan, Kazakhstan, Tajikistan, Mongolia, Russia, North Korea, Japan, South Korea, Taiwan, and the Philippines (Cheong & Berg 1997, p. 36). The capital city of China is Beijing, but Shanghai is the largest city in the country. Essentially, Shanghai is located in South-East Asia and has been identified as the 5th largest city across the world.
In addition, it consists of the most essential commercial and industrial cities and is among the largest port cities in the world. Presently, Shanghai has a population of 23 million and is anticipated to reach 30 million by 2020 (Steele & Yau 2012, p. 247). Due to the favorable market environment in the Shanghai city, the Solar Energy Company will firstly establish its premises in Shanghai.
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