The paper "Auspace Limited Export" is an outstanding example of a marketing case study. Auspace limited is seeking to be an international company by engaging, in the export business, to expand its business and foster growth. The company has undertaken research to identify the best and most viable markets to expand to and invest in, and three countries were identified. The three countries are Brazil, South Africa and India. These countries were chosen due to their viability in doing business, their huge market potential as a result of their high populations and their strong Gross Domestic Products (GDPs) with high growth rates.
The potential markets were analyzed and compared to come up with the most viable market. This was done by considering factors like political stability, ease of doing business, economic growth, the country’ s population, literacy levels and unemployment levels. One of the major clients of Auspace is the military and the research considered these countries' allocation to their militaries and the total financial capabilities of these militaries. India was found to be the most viable of the three as a result of its large population, which provided a big market for Auspace products as compared to Brazil or South Africa.
India also has a very high Gross Domestic Product (GDP) with high literacy levels, which are good characteristics of market viability. India’ s location is also strategic to Auspace as compared to Brazil or South Africa, which are farther off from Australia than India. This offers reduced transport and logistical costs as compared to either Brazil or South Africa. MARKET ANALYSIS Globalization has brought about unprecedented opportunities and increased competition, and this has necessitated companies to expand, grow and produce quality products while at the same time setting competitive prices for their products.
People all over the world seek the same goods, share the same tastes and require the same standards due to worldwide distribution, satellite communications, internet and speedy transportation systems (Nelson, 2008).
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