The paper "External Analysis of the Online Matchmaking Industry" is a perfect example of a business assignment. The online matchmaking industry has evolved over the centuries. Although its foundations had been established in the 18th century, yet it particularly flourished with the advent of technology in general and the Internet in particular. The advancement of technology paved the way for increased acceptability of these services in society. Media played a very important role in this as it inculcated this perception in the audience that it was not only possible but also ethical and completely right to seek partners using the services of matchmaking organizations.
With the growth in the popularity of dating in the 20th century, people started advertising for their spouses more often. In the start, people placed personal ads in magazines and newspapers. The downside of those ads was that they generally gave a very brief account of the individuals as well as the type of partners they were looking for. As recording technology became increasingly sophisticated, telephone personals were created. Images were brought to the personal ads with the advent of the videotapes.
The dating services catalogued the images and shared them with the seekers of partners. For a long time in history, men looking for matches on such public forums as newspapers and media were deemed acceptable socially whereas people did not approve of women looking for matches using the same mediums. This can be attributed to the conservatism of the old model of society and culture. Men in the old society were in greater control over women both politically and in domestic affairs. Therefore, men were allowed freedom while women were not.
Over the passage of time, this trend has changed as women have become more empowered in society. Nowadays, men and women commonly find matches using the online matchmaking industry. This can, in part, be attributed to changes in the sociocultural environment; attitudes toward online matchmaking changed and social acceptability of such services grew as people increasingly came across others who had found their spouses with the use of such services. The attitude changed so intensely and dramatically that even the offline matchmakers running the matrimonial businesses in brick-and-mortar organizations could benefit from it along with the online matchmaking service providers.
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