The paper "The Effects of Culture and e-Commerce Adoption in the UAE" is an outstanding example of a management literature review. Excellent service delivery has to be connected to one aspect; Arab culture which in the actual sense is high on family collectivism and group and power distance and such is low on future orientation. Beginning with a high context, communication processes are more significant compared to the content of the communicated message within the United Arab Emirates. It is also noted that due to these variations in culture, the oral message is given preference as compared to a written one.
This further translates that telephone calls or even face-to-face communication is preferred and highly valued compared to high technological communication such as e-mail or through websites. To conceptualize this point further, though reports by Kumar et al. (2012) show that UAE is ranked high in terms of internet preparedness and in as much, cultural orientations affect its ability to adapt and use internet-related technologies. When these issues stand as they are, it can only be taken that personal decision to carry out online shopping, online studying, online research, and transactions are equally affected. Mustafa (2011) carried a case study on the effects of culture and eCommerce adoption in the UAE.
Using a case study of banks, NGOs, and other financial institutions, the researchers concluded that the rate of internet usage is still low as most of the people are delinked from it based on cultural beliefs that see the internet as a hub for gambling and cyber-related crimes. Looking at this issue practically, Dubai Smart Government platform has been created specifically to promote eServices that can be found through www. dubai. ae as a unified official portal for the Government of Dubai, it is supposed to be providing services to all business and residents of the 7 emirates with more than 300 electronic services.
Unfortunately, a report by Sadiq et al. (2013) indicates that at least three-quarters of the total adult population has not visited the webpage thus making it difficult to access the services offered online. This research puts UAE to a lower level compared with what is reported in countries such as Australia, Canada, United Kingdom, and Germany where the intention to use eGovernment services as well as E-Reediness has been high thus improving service deliveries (Travica, 2008).
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