Understanding and Applying Consumer Behaviour Theories - Literature review Example

The essay 'consumer behaviour in Marketing' below discusses the role of marketing in enhancing consumer motivation through the application of consumer behavior models.... Most marketing strategies are geared towards understanding consumer behavior and providing superior customer value.... consumer behavior is affected by both intrinsic and extrinsic factors such as perception, the self, motivation, learning, and memory, attitudes, group influence, and culture....

This assignment "Consumer Attitudes and behaviour" shows that the increase of consumption worldwide, as a consequence of the advances of technology and the following changes in the trends and patterns of social life, has led to a series of social and economic problems.... ... ... ...

consumer behaviour is dynamic in nature and it's hard to exactly predict what consumer actually wants.... Some of the eminent scholars portrayed the fact that the study of consumer behaviour is about the evaluation of a consumer and whether or not they get influenced by their family, relatives, society, friends and other reference groups.... Although a lot of research has been carried out in this field of study there are hardly any accepted theories that scientifically and clearly underline the buying or purchasing behavior of a consumer....

The author of the paper "consumer behaviour theories Used by Nike" states that communication mode is significantly important for Nike as far as consumer behavior is concerned.... Modern business has become more customers oriented so, understanding customer psychology is utterly important....

The paper "consumer behaviour and Retail Marketing Strategy" outlines factors - social, economic, psychological, individual, and environmental - that influence consumer behavior.... consumer behavior refers to the overall attitude, preference, intention as well as the decision made by a consumer concerning the purchase of products or services in the market.... The study of consumer behavior aims at establishing the path that consumers follow in arriving at the decision to buy or not to buy a particular product from a range of similar products available in the market....

Current theories in marketing say that what determines a person's decision includes his culture, his social group, other reference groups, and his family.... The study "Major Factors that Affect consumer Buying Behavior" focuses on identifying, analyzing, and evaluating the major factors that could affect consumer buying behavior, understanding individual differences in terms of motivation, personality, attitudes, perception, attention, information....

It analyses three interrelated stages which are input, process, and output, retro products, the theories and models of consumer behavior and reflection.... This research paper describes the consumer behavior in marketing.... ... ... ... For instance, a few years ago Monaco's tourism office repackaged a standard tour which included visits to an exhibition of 'Napoleonic Memorabilia' and 'Principality's Wax Museum' as 'Retro Day: A History and Tradition Tour'....

Although a lot of research has been carried out in this field of study there are hardly any accepted theories that scientifically and clearly underline the buying or purchasing behavior of a consumer.... The paper 'Observation of Consumer Shopping and Browsing behaviour' will present a brief overview of the location of the Leeds city center along with the date and time of observation.... The report will also present theoretical concepts of consumer and shopping behavior....