Essays on Feasibility Analysis of Briscan Hotel Case Study

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The paper 'Feasibility Analysis of Briscan Hotel " is a good example of a management case study. In Australia, tourism has been on the rise in the past decade. Though domestic tourism has been declining of late, international tourism has provided a major revival. The rate of international arrivals has been increasing for the past five years thereby providing a promising ground for investment. Therefore, the idea to start the hotel will be aiming to take advantage of the growth in the industry. Briscan hotel will be located in the outskirt of Brisbane, a strategic position maximizing the advantage of many tourists’ destinations in Queensland. The hotel purposes to serve both domestic and foreign visitors.

The hotel will offer catering services and accommodation (Timo & Davidson 2005). In addition, it will include several cuisines that will be part of the differentiation strategy. It will also serve the whole family by the inclusion of children's activity and have the fitness centre at the disposal. Table of Contents INTRODUCTION Briscan Hotel will be a hotel structured to serve both domestic and foreign tourists. It will seek to provide quality services and food that cannot be located elsewhere.

The menu in the offer will be distinct in terms of ingredients and taste. Well-mannered staff will be behind the excellent customer service and the atmosphere will be unique. It will offer conference rooms among other distinguishable services including an ample parking space. INDUSTRY PERFORMANCE In Australia, tourism is a very important industry that contributes immensely to the national economy. The Gross Domestic Product of tourism is estimated to be about a$35 billion per annum. This is inclusive of both international and domestic tourism with the latter accounting to more than 70% of the total contribution.

It is estimated that the worth of the tourism industry by 2020 will be a$140 billion according to a report released by the Australian Government (Ballantyne & Axelsen 2009).


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