Abu Dhabi Media Company - Internal Communication Audit - Case Study Example

Name) (Instructor) (Institution) (Course code) (Date) Abu Dhabi Media Company – Internal Communication Audit Information about the company This is one of the fastest growing, multi-platform media and entertainment company in the region. Some of the services rendered by this company include publishing, broadcast and other digital media sectors. ADM Company is a public joint stock entity that came into being by use of Emirates Media which was incorporated in the year 2007 (Crunchbase.com, 2013). ADM Company manages 22 popular brands in the media industry in United Arab Emirates. ADM Company plays a critical role by informing, educating and entertaining its consumers in the region. They are able to do so by producing and selling its products such as daily newspapers, free-to-air television channel (Abu Dhabi TV), children’s magazine; Majid, Quran Kareem and various FM radio stations which include, star FM, Abu Dhabi FM, Emarat FM. The company also run a paid television company. Abu Dhabi Media Company plays a critical role in the other industries such as music, media films, digital media, publishing, digital signage and printing (Admedia.ae, 2015). With these services, Abu Dhabi Media brand has a wider commercial objective in the Arab world. The above-given information about Abu Dhabi Media Company indicates that the company is most diversified media Company in the region. It is important to note that Abu Dhabi Media Company enjoys both administrative and editorial independence. The company’s broadcast division portfolio plays an important role in the evolution of television industry in the region (Crunchbase.com, 2013) Internal communication in Abu Dhabi Media Company This is the transfer of information within the company. The transfer could be between the company members or part of the company. Internal organization occurs across all organizational units and level of the organization. It is also known as employee communication. Internal communication is primary strategic conversation and connection within any corporate company. Internal communication takes place between various members of the organisation which include employee-to-employee, leader-to-leader, manager-to-manager, peer-to-peer among others. There are various internal communications strategies. They comprise of formal, informal, vertical and horizontal communication (Smith & Mounter, 2008) A smart internal organisation communication strategy in a company boosts commitment which is very critical in the achievement of the company goals and objectives. A good internal communication in a company helps improve performance, productivity and collaboration among staff in the company. Another benefit of good communication within an organisation is the achievement of business strategy by supporting culture, behaviour and beliefs that determine the organization future. Internal organisation communication affects how the employees interact with its customers. Sound internal communication makes the company staff to speak to the company’s customers positively. Positive communication with the customers improves the company’s brand and reputation (Quirke, 2011) As time goes, many changes takes place, the internal communication is no exception. Previous, internal communication was an only top-down process. The message was assumed to have been understood by the employees. The case is no longer the same since it was not effective and beneficial the companies. Poor communication within the organization limits the employees’ performance and engagement. Present-day team management and the senior management are tasked to ensure there is smooth communication within the departments and the entire organization. Poor communication is sometimes considered than no communication at all (Cox, 2013) This is an audit report about Abu Dhabi Media. This is where I work. The report will give the details of the internal communication which takes place within the company across all levels between the managers, leaders and employees. E-Service One of the reasons why Abu Dhabi Company is the fastest growing company is its adoption of the modern technology. Information and communication technology has made communication easy, cheaper and faster in the world. For this reason, Abu Dhabi invested a lot in technology in order to boost its growth. Every member of staff is well equipped with skills and tools to take advantage of innovation experience in the media and technological advancement sector. All members of staff in Abu Dhabi Media Company have access to E-Service platform which helps them work in various parts of the world. The employees can various information and publications associated with them. Each employee can access his or her account by keying in their authentication details. After login in, they can easily communicate with fellow employees i.e. peer-to-peer communication (horizontal communication) the E-communication service allows the member of staff to communicate with their managers and leaders in the company. The company also has placed in measures to ensure that communication is smooth. This is to avoid poor communication and breaking of the protocol. The employees can communicate with the top management only issues that affect them personally. This information is that are appropriate only. Another communication issue that concerns the company requires following a strict protocol where it each employee has to go through his or her supervisor. The E-Service communication platform enables the company employees to receive news and notification from the company and supervisors. Abu Dhabi Media Company memos are also shared here. The employees do not have to be physically visiting the company notice board to read memos and other notifications from the media company. E-service platform is also very useful to the employees in the company. Here, the members of staff are able to easily share lessons learned and best practices through discussion. Various ideas are shared here including meeting notes. The employees who might have been away during company meetings are able to learn from their colleagues thanks to the E-Service platform. As a result of the information shared and lesson learned, the employees have been able to grow in their various fields under which they work. Abu Dhabi Media has been able to grow due grow and outdo their competitors in the media sector by adopting and sharing the latest developments in the market. The quality of the services and products offered by Abu Dhabi Media Company has been always rising thanks to the sharing of information through the E-Service. The quality has been the secret behind the growth of Abu Dhabi Media Company. The products and services have been of high-quality thanks to the sharing of lessons learned through the E-Service platform created by the company. This can be based on the demand in the market. As a result, the Abu Dhabi Media Company has been growing since its inception the year 2007. The growth is still evident through its constant expansion growth in other media fields from the contemporary where the competitors have stagnated over time The E-Service platform available created by Abu Dhabi Media Company was a revolutionary idea that boosted the internal communication in the company. The employees are able to create quality media product that are appealing to public consumption. The quality can be attributed to the E-Service platform. This is because various members of staff are able to work together as a team regardless of the distance between them. They are able to work together without using intricate email platform. Many of the projects done the employees have been successful due to available consultation among the employees and their managers and supervisors. The communication in the company has been efficient thanks to E-Service platform. The replies have been prompt due to ICT expert who handle and direct communication issues to the relevant department and channels. Another thing that Abu Dhabi Media Company has noted is the reduction of the number of emails sent to the members of staff. The number of employees has been increasing, but there is a significant reduction of emails being sent. The employees are being addressed through the E-Service platform. Before the introduction of E-Service platform, the number of emails sent to the company staff was huge. The efficiency of handling had become a big to the company E-Service has been of great important to Abu Dhabi Media Company. Information shared here has been critical to decision making and rolling out effective strategies that propels the company to great heights in the media sector Management Meetings Abu Dhabi Media Company regularly holds management meetings. These management meetings are good avenues for company internal communication within the company. Management meetings are held weekly to iron out issues that arise in the company. This kind of meeting takes place even if there nothing urgent or pressing to report. The management of Abu Dhabi Media Company knows very well that during such meetings, will facilitate internal communication to take place and therefore boosting the company internal communication and establish a bond within the Abu Dhabi Media Company. Management meetings are also known to establish and affirm that things are going on well in the corporate world. This is a good way of detecting problems and challenges that affect the organizations early enough when there is time to tackle them. Detecting them early is also crucial because their detrimental effects are still yet to be a major problem to the organization. Abu Dhabi media Company is therefore on the forefront of tackling possible problems before they become a big challenge to the company. Such regular management meeting have played an important role in the growth and development of Abu Dhabi Media Company. Any important information is shared among the top management teams. The new can be easily nurtured and develop to be a profitable thing to the company. If the top management is satisfied with the new idea, they don’t usually hesitate to initiate it after viability assessment. Such management meetings have proved to be very important to Abu Dhabi Media Company. As a result, the company has encouraged holding of such meetings every Tuesday. All members of staff in Abu Dhabi Media Company regularly receive a copy of the Company Strategic plan. This is a good communication tool in the company. The strategic plan informs the employees about the company’s strategic goals, value statement, mission, vision, and ways of meeting the set goals. The strategic plan also gives information about the progress of on-going developments in the Abu Dhabi Media Company. A previous assessment carried in by the company indicated that the employees feel to be part of the company by knowing what is taking place within the organization. This in turn makes them become committed to the work and the company. Committed employees give the best to the organization leading to the achievement of set goals and objectives. The strategic plan is also a good communication tool within the organization because there is a smooth flow of communication within the company. It is usually developed after considerable analysis of what is taking place within the Abu Dhabi Media Company. Any information that was not shared by the employees due to protocol observed is normally captured in the strategic plan. Strategic plan is normally a good avenue of reminding and cementing the company’s strategic goals, vision mission etc. to the in Abu Dhabi Media Company Employees Handbook All the employees in Abu Dhabi Media Company regularly receive an employee handbook. The handbook is a good internal communication tool within the company. This handbook usually contains up-to-date personnel policies in the company. The employees’ handbook carries relevant information to all employees within Abu Dhabi Media Company. As a result, no employee is left in darkness. The information carried in the handbook is very useful in ensuring that the employees improve the quality of their contribution to the company. Success stories are replicated to ensure continuity of quality in the employees output. The handbook also used to share relevant information within the company. Abu Dhabi Media Company has therefore been in the forefront in ensuring its employees are updated in what is taking place within and without the company. It is for this reason that the growing companies in United Arab Emirates have started copying the idea from Abu Dhabi Media Company Face-to-face contact To ensure there human aspect and contact in communication within the Abu Dhabi Media Company, both managers and leaders have regular face-to-face contact with the members of staff every week. Managers and leaders organise weekly meeting with the members of staff where the employees can raise some of the issues affecting them when doing work. Such face-to-face meeting provides a forum where employees can all raise issues which have been affecting them silently. These meetings have been good as it serves as a good ground where these employees can share on how best they wish to be handled. The management has been impressed with it since the solutions arrived here are accepted by the members of staff. The management takes face-to-face meetings very seriously as it helps improve teamwork and sharing of important ideas not only to the management but also among the employees of Abu Dhabi Media Company. Various departments usually organise their own meetings since all staff cannot be accommodated in one sitting. Each department holds it meeting to ensure that valuable time is not wasted. The employees in each department sometimes have issues which affect them rather than all the employees. After the meetings, both leaders and managers hold their meeting in one sitting where they analyse all that took place in the meeting and share with the top management of Abu Dhabi Media Company where further action can be taken References Cox, D. (2013). Creating Effective Internal Communications for Business Leaders. Newsweaver. Retrieved 12 June 2015, from http://www.newsweaver.com/creating-effective-internal-communications/#.VXqkLfmqqko Crunchbase.com,. (2015). Abu Dhabi Media Company | CrunchBase. Retrieved 12 June 2015, from http://www.crunchbase.com/organization/abu-dhabi-media-company Ltd, A. (2015). Abu Dhabi Media ::. Admedia.ae. Retrieved 12 June 2015, from http://www.admedia.ae/about-us/our-company/ Quirke, B. (2011). Making the connections. Aldershot, England: Ashgate. Smith, L., & Mounter, P. (2008). Effective internal communication. London: Kogan Page. Read More