The paper “ Focus of Non-Profit Organization's Marketing Director on Promoting Healthy Eating Habits of Young School-Age Children” is a spectacular variant of assignment on marketing. As a marketing director of a non-profit organization focused on promoting healthy eating habits of young school-aged children I would go about promoting healthy eating habits in young school-aged children by reaching the children through various means of advertising. Advertising is, according to the Encarta Dictionary, making known publicly about an event or sale of the product in a newspaper, radio, television, or internet. These are forums where information can be passed on to persuade their viewers.
In today’ s world, there is no better way to reach an audience than to advertise through one of the media (2007). The functions of an advertisement cannot be overemphasized. There are 3 possible functions of advertisement. These functions include; identification, communication, and induction functions (advertising effects… ). The identification function of advertisement tries to present the product as unique and unbeatable. It gives the product an identity that is distinct (advertising effects… ). In this case, I am trying to promote healthy eating habits in young school-aged children.
I would identify good eating habits and try to make it pleasing to the children. Children love playing, so whatever one tries to inculcate into them must be fun to them. I would identify the fun part and marry it with my ideas then present it to the children. Communication is considered in word web dictionary as information transmission (2007). When one advertises he/she transmit information to a second party. In this case, I would find a way of communicating with the children – one way or the other.
As earlier stated, children love to play, to communicate with children; one would have to present the information in such a way that I would sound like fun to children. As I earlier stated, ‘ I would identify the fun part and marry it with my ideas then present it to the children’ , this, in itself, is a method of communicating to the children. To induce is to motivate to do something. I would try as much as possible to persuade, influence, convince and encourage the children to imbibe healthy eating habits.
To induce the habit, I would have to involve their parents in the campaign. Parents are ones who have more access to their children compared to me, involving them would help in the induction of the practice. Armed with this knowledge, the next thing to do is to devise a method of advertisement to promote healthy eating habits in young school-aged children. Although newspapers, radio, television, and the internet are the well-known media to advertise, I would use some additional methods to propagate my message. There are four major ways I can reach out to these children. Create children's programs to promote healthy eating habits.
This involves children play programs that would educate the children about healthy eating habits Go to school to educate children about healthy eating habits. Advice parents about healthy eating habits through the newspaper, radio, television, and the internet. Go from house to house to advise parents with school-aged children about healthy eating habits. Would you ever use spam as an e-mail strategy to promote a fundraising effect for the cancer society? Why or why not?