Essays on Global Business Situation and Opportunity Analysis - Apple Inc Case Study

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The paper "Global Business Situation and Opportunity Analysis - Apple Inc" is a perfect example of a business case study.   There has been a tremendous advancement in the technology industry worldwide. In the wake of this period, many innovations are coming up, some even beyond our wild imagination. With such advancements, the key market players have a role to play in the consumer world to ensure their innovations not only reach the intended target population but also satisfy their intended needs (Dahringer, 2006). With the cut-throat competition from rival companies, each company has to come up with its own strategies and plans to remain relevant and competitive in the market.

In the study of Apple incorporation (Apple Inc. ), a leading manufacturer of techno-savvy gadgets in the global market, it adopts different methods to keep afloat with the stinging competition from its big rivals. The company banks on its strengths, weaknesses, opportunities and threats to drive, control and command a big share of the global Smartphone market. Smartphones being the choice of the day as different market topographies indicate, the manufacturers have to capitalise on the situations available and their strengths to harness more revenues if market share and penetration is anything to go by.

Competing companies, therefore, have to be futuristic in their innovations of products to present to the market. For the case in this report, iPhone, Apple Inc. has to be proactive in all aspects of its noble product that has brought about revolutionary changes in the smartphones sector. The company has always counted on its high level of innovation to outwit its rivals who pose a great threat considering their products are priced relatively cheaper as compared to Apple’ s similar products.

Therefore this report seeks to bring out a strategic marketing plan that can form part of the solutions to ensure Apple Inc retains its dominance and market share while competing favourably in the global business platforms.

References

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Dahringer .L. (2006). International Marketing: A Global Perspective (Third Edition). London: Thomson Learning.

Gilligan.C & Hird. M, (2001). International Marketing; Strategy and Management. New York: Mackays of Chatham Ltd.

Lowe .R And Doole .I. (1997). International Marketing Strategy: Contemporary Reading. New York: Image Archive

Lowe .R &Doole .I, (2005). Strategic Marketing Decisions in Global Markets. London: G.Canale And Co.

Onkvisit, S & Shaw, J. J. (2009). International Marketing: Strategy and Theory (5th Edition). New York: Routlege

Porter, M.E (1980) Competitive Strategy. New York: Simon & Schuster, Inc

Samli,A.C,(1995) International Consumer Behaviour; Its Impact On Marketing Strategy Improvement. Greenwood Publishing Group Inc.

Singla, R.K (2010) Business Management. New Delhi: V.K Enterprises.

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