The paper 'Horse-Meat Scandal" is a perfect example of business coursework. Businesses in modern times are faced with a number of contemporary issues that have been encountered by managers even in a traditional environment. The main objective of operating a business is to make profits but it needs is not the only objective but has to play a role in ensuring their work is done ethically(Weiss 2002, pp. 44-70). Nowadays corporate management is increasingly being confronted with the questions of how they make their profits in an ethical way rather than the traditional question of how much profit they make and with whom.
Managers have to decide between what is ethically practised while at the same time making sure their firms remain competitive and profitable. The increasing pace of companies practising ethics in various facets of life compounds the question of ethics that is facing contemporary organizations. One of the forces which face business is the ethical responsibility that ranges from the way people communicate to how they transact in their businesses(Weiss 2002, pp. 44-70). To ensure that ethics is practised, organisations have come up with the most advanced means of communication where organisational activities are more transparent and organization cannot hope to hide unethical conduct from the public.
The internet has been instrumental in exposing businesses that act unethically. Secondly, ethics have brought about the liberalization of trade, but businesses that operate across national boundaries have to contend with different ethical and legal standards. This essay explores the ethical challenges facing the European meat packing companies by analyzing the recent scandal where companies packed horse meat as beef. Secondly, the paper analyzes the effects of liberalization of the European market, diverse legislation and the action of regulatory bodies on the ethical challenge.
The essay also analyzes the responsibility of a company to refrain from acting unethically regardless of how much profit it can make from such conduct. This essay ends by giving a summary of all that has been discussed in the paper. Horsemeat Scandal Recently, several producers of meat in the European market have been involved in an ethical scandal involving the passing off of horse meat as beef. Most of the horse-meat found is being passed off as beef has been found to contain an illegal substance, Phenylbutazone (BBC 2013,p13).
At high levels, the substance is harmful to humans who consume it. In response to the illegal activities, the EU Standing Committee on the Food Chain has announced a new testing regime involving DNA testing to discover cases that detect whether the meat being offered on supermarket shelves is really beef (BBC 2013,p. 20). Although the meat producers involved in the scandal have denied responsibility for misleading consumers to purchase horse-meat, it was not beyond their power to prevent this unethical practice.
The scale of the scandal shows that the companies were intentionally defrauding consumers. Ethics: Company responsibility In any kind of business carried out, it is meant to serve the citizens around them. This, therefore, brings the issue of corporate social responsibility where responsibility is seen as standards that are acceptable in any organization. It is through the European Union that corporate responsibility is upheld. Through the meat scandal, the union has come up with strategies where the proper standard is upheld in the delivery of products in the region (Mail on Sunday, 93).
Corporate responsibility entails carrying on business with the consumer in mind. Ethics means that the products given to the consumers are of the right standards and what the customer specifically wants which will not harm their health on consumption. The meat scandal has been attributed towards not upholding the roles of corporate social responsibility as selling horse meat to many people in the region indicates that the business is unethical and through this, conflict is created and trust is lost by the consumers of the product.
Business ethics have been of importance as by not applying this as a tool in business means reduced markets accompanied by reducing profits (Interfax 2013, p. 1). In a globalized context, ethics are highly emphasized as through a liberalized market structure, ethics happens to be the key to success in carrying out business. This is because through ethical companies gain trust hence becomes profitable meaning that there is a positive reputation.
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