The paper "Google’ s Organizational Structure and Organizational Culture" Is a perfect example of a Management Case Study. The figure shows the innovation ecosystem of Google comprising of the content providers, consumers, advertisers, and innovators. The link between the four forms the major determinants of the innovation process of Google. The content providers constitute individuals and media companies who are involved in information creation, stimulation of consumer interests; fostering community, and providing delivery mechanisms for targeted ads. The consumption of the products of the company is significant because they are the main focus of the company.
Google receives more than 4.5 billion unique visitors per day. The consumers are important since they search for information and reveal interests; consumer-targeted advertising, validating appeals and testing performance and marketing of innovations, contributing ideas for improvements, becoming commercial users of new products. Over 1 million individuals and companies delivering relevant ad content to search identified users, generating a vast revenue stream that supports Google and helping in monetizing innovator’ s new offerings. The innovators' components of the ecosystem include open source community, Google engineers, independent software vendors, and Mashup creators.
The team consists of a diverse product development network; they develop new offerings that assist in keeping Google sticky and engaging consumers. Innovators extend the value of Google’ s tools and technology and generate revenues for Google and themselves. A closed-loop control model to show the inputs’ , processes, and control that can lead to Promoting Innovation The feedback loop shown in the control loop diagram above is arguably the most ingenious. The basic constituting elements: the process that is to be controlled that is, the input, the automated information systems, or business processes that process the input and provide the output giving feedback option.
The control system comprises all the components including the machines that convert the input signals into an executable format and makes the decision on the current situation and acceptability of the process. It also has a feedback mechanism that gets information on the state of the output. This comprises of new ideas, expertise and feedback from the customers. The information can then be used as input to reproduce the desired information if the customers were not satisfied in the first place or the information may be used to improve the system. The financially closed loop, for instance, is a system of feedback applicable in determining resource requirements given a capacity and control expenditure closely matching it with the requirement.
The control systems should have one integrated autonomous system planning for supply pattern then monitor the demand mechanism and feed the error in supply back into the system to accomplish the demand mechanism. The capacity to plan for the expected demand in a business setting and fulfill the need while making a profit at the same time is the mark of a successful business. The concept of organizational structure Part 1 The structure means the framework around which the whole team of business organizes and underpins to keep the organization functional.
The concept of organizational structure is a typical hierarchical arrangement of channels of authority, communication, duties, and rights of an organization. The structure of an organization is the determinant of the manner of assignment, control, and coordination of roles, powers and responsibilities and the way of the flow of information between the various phases of management (Champoux, 2016).
The structure is dependent upon the strategies and objectives of the organization. In systems that are centralized, tight control over the divisions and departments and most of the decision-making powers lie with the top management. However, in decentralized systems, there is an even distribution of power over the divisions and departments which sometimes have some level of independence. The structure of an organization is like the operational manual that gives the personnel information on how the firm operates.
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