Essays on Nestle Market Analysis Case Study

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The paper 'Nestle Market Analysis" is a good example of a marketing case study. Nestle Australia is the largest food and nutrition company with subsidiaries across the country. The mother company, Nestle, was founded in 1905 following the merger of Anglo-Swiss Milk Company and Farine Lactee Henry Nestle, which were until then fierce competitors in the food and nutrition industry. Nestle Australia is headquartered in Sydney and operates food processing factories across all Australian territories (Gordon, 2002). A few years ago, Nestle Australia’ s management reached a decision to diversify the range of products outside the food industry.

As a result, the company started to buy stakes in cosmetics and medical companies. Market ShareNestle Australia is the largest food and nutrition company in not only Australia but also in the entire South Pacific region. The company’ s success in the competitive food industry is attributed to the company’ s strong sense of efficiency and strategic formulation of business objectives (IBFAN, 2004). Company Goals and Mission Objectives and Core Business PrinciplesIn its mission statement, Nestle Australia is committed to the following business principles: The company’ s objective is to manufacture, distribute and market products in such a way as to create value that can be sustained for the local communities, employees, shareholders, consumers and business partners. The company does not strive to gain short term profits at the expense of successful long-term development plans. Nestle Australia recognizes that customers at the local market community are influenced by the company’ s behaviors, beliefs and actions and, therefore, it has to act in a manner that best satisfies the interests of the customers (Gordon, 2002). Service QualityNestle Australia holds the conviction that observation of local laws, rules and regulations is critical for successful penetration of new markets.

The company maintains a steadfast commitment to follow and respect all applicable laws in the Territories where it operates. The company is conscious that success in the domestic market is a product of professionalism, conduct and responsible attitude of employees. As such, the company recruits highly knowledgeable and skilled workers and offers routine training and development programs to its employees (Wiliam, et al. 2011).

References

Gordon, M. (2002). Retail Pricing Strategies & Market Power. Melbourne: Melbourne Univ. Publishing.

International Baby Food Action Network, IBFAN. (2004). Nestle Breaking the Rules, Stretching the Rules 2004. Retrieved November 13th 2012 from http://www.ibfan.org/art/302- 17.pdf.

Marion, N. (2010). Safe Food: The Politics of Food Safety. California: University of California Press.

Marion, N. and Malden, N., (2011). Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. Boston: Simon and Schuster.

Marion, N., (2007). What to Eat.Perth: Farrar, Straus and Giroux.

Nestle Australia Limited. (2004). Nestle Write Around Australia Tenth Anniversary Story Collection. Sydney: Nestle Australia Limited.

Philip, K. et al. (2008). Principles of Marketing. Melbourne: Pearson Education, Prentice Hall.

Schwarz, F. (2003). Nestlé: the secrets of food, trust and globalization. N.Y: Key Porter Books.

Wiliam, C. et al. (2011). Integrated Marketing Communications: Asia Pacific Edn. Cengage. Sydney: Cengage Learning.

William, M & Ferrell, C. (2008). Marketing 2010. London: Cengage Learning.

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