The paper 'Holden's Organisational Goals and Strategy" is a good example of a management case study. Holden is an automaker based in Australia and its headquarters is located in Port Melbourne. In 1856, the company was instituted as a saddlery manufacturer in South Australia (Holden, 2014). These days Holden designs manufacture as well as sells automobiles for Australia as well as the globe. Holden’ s engine manufacturing plant is located at Port Melbourne and operations of vehicle manufacturing are carried out in Adelaide, and also the company is represented by over 200 dealerships all over the country.
Currently, Holden Vehicle Operations (HVO) manufacture forty-five models from six styles of the vehicle body as well as two main architectures of the vehicle for export and domestic clients. For the domestic market, Holden manufactures the Ute, Sport wagon, and Commodore, in addition to the long-wheelbase cars such as Caprice. Holden’ s Adelaide facility, in 2011 started producing Cruze, which is a fuel-efficient, small, international automobile that has assisted in developing Holden’ s know-how in small vehicle manufacturing as well as engineering (General Motors, 2014).
What’ s more, HVO entails a metal assembly as well as press plant operation, vehicle assembly and body assembly operations, plastics operation, paint shop, and body hardware facility. In 2013, the company started manufacturing the VF Commodore, which Australia’ s most highly developed car. By incorporating lightweight technology, a new standard for vehicles in Australia has been set by the VF Commodore. The company is as well an expertise centre in engineering and design for General Motors worldwide. According to Holden (2014), the company is amongst the nine GM’ s international design centres in charge of cars like the Chevrolet Camaro, Holden Commodore (General Motors, 2014).
Additionally, Holden is the expertise centre for rear-wheel drive, large cars in the General Motors family and a key centre for power-train engineering with knowledge customer programs as well as in R& D in LPG and CNG applications. Global auto production continues to shift towards low-cost economies, and the global recession after hitting the export markets, Australians were turned away from big cars. In spite of increasing productivity (that is 20 vehicles per employee, an increase from 16 in 2001), General Motors and Ford failed to withstand the blows from economic recession.
With most of the carmakers shifting to green technology such as the making of electric and hybrid cars, Australian companies are still lagging behind; thus, being seen as underdogs in the global market (Minifie, 2013). Holden auto production akin to other Australian automakers has been declining in production. As compared to 500,000 vehicles made in 1970, the whole Australian industry managed merely 11,000 units in 2012. 1.1 Holden Vision, Mission, and Values Holden Vision is to become the leading automotive dealer of choice in Australia.
Besides that, Holden mission is to provide high-quality automotive products as well as services that meet the expectations of the customers beneficially. In pursuing such goals the company tries to build associations that will far live longer than their services and products. What’ s more, the company is built on important core values: dedication, integrity, quality, and Innovation. These aforementioned values are essential in fulfilling Holden’ s mission as well as to the achievement of its customers, workers, together with partners. The company believes that they can realize their Vision and Mission by being devoted to their fundamental values.
Holden organizational objectives include: To improve employee satisfaction by offering satisfactory remuneration for their services and to foster the employee’ s needs.
4.1 Sources Relating to the Organisation
General Motors, 2014. About Holden. [Online] Available at: http://media.gm.com/media/au/en/holden/company.html [Accessed 4 September 2014].
Holden, 2014. About Holden. [Online] Available at: http://www.holden.com.au/corporate/inside-holden [Accessed 4 September 2014].
Jones, D., 2013. GM to close Holden plants: report. [Online] Available at: http://www.businessspectator.com.au/news/2013/12/9/politics/gm-close-holden-plants-report [Accessed 4 September 2014].
Novak, L. & Dowling, J., 2013. Holden to end car manufacturing in Australia and import cars. [Online] [Accessed 4 September 2014].
Minifie, J., 2013. Crisis in the making. [Online] Available at: http://www.smh.com.au/federal-politics/political-opinion/crisis-in-the-making-20131214-2ze45.html [Accessed 11 September 2014].
4.2 Materials used to Support Analysis
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