Essays on Hong Kong Disneyland Case Study

Download full paperFile format: .doc, available for editing

The paper "Hong Kong Disneyland" Is a perfect example of a Management Case Study. Hong Kong Disneyland is located in Lantau Island on reclaimed land. It is owned and managed by Hong Kong International Theme Parks. The park opened its doors in 2005. Cultural differences often exist in every country. It is for this reason that Disney tried to incorporate Chinese customs, traditions, and culture in the design and building of the resort. This was all in an attempt to avoid cultural problems. The Disney Company also tried to adhere to the rules of feng shui.

Disney has experienced great accomplishment, which is marked by innovation and creativity across the globe. They have a collection of brands that grow stronger by the day. This is because the new markets and platforms provide new opportunities for high-quality experiences and content. Their dedication is in the creation of quality family content, providing accessible innovative technology, making experiences more memorable and growing internationally. Its future rests in the wonderful stories they tell, the experiences created, and also how they do a lasting business that promotes positive change.

It is well-positioned to meet challenges in the ever-changing entertainment and media space. Cultural considerations are important for any organization. This is because it affects employee engagement in several ways. It prevents bad business behavior and practice, encourages innovation, risk-taking, and trust, guides and inspires employee decisions and so on. The positive engagements ensure the success of the organization. Disney’ s strong brands help it to attract consumers to its product's overall lifestyles. It has the option of leveraging a strong brand image in order to enter into new businesses.

There is an intense competition that could result in price pressures. This could negatively affect the margins of the company. Company’ s internal strengths and weaknesses All companies have activities with which they perform more than usual. The strengths of a company are the positive components that have made the company better than the other in one way or the other. The Disneyland company has its share of strengths, which include: Broad product portfolio: the company has a huge portfolio, which is the best strength of the company. Their products range from cartoons, character imagination, and a collection of new adaptations of old classics (Baize, p.

5). The company also has countless characters that star in their feature films. They have original characters that are wide and suit every member of the family. Diversification: Disneyland is a diverse company that has moved past all its cartoon-oriented roots. The company is still involved in the creation of original films as before, but it has long stopped being the film production company or the animation studio. The company has moved from being a media-oriented company.

It has shifted to the broad category of the entertainment-oriented company. It has discovered a unique market place for their products and an opportunity to implement their already impressive portfolio into the park's attractions (Baize, p. 5). The company has also launched and purchased media outlets through which their promotions and productions air. The company owns a wide range of broadcasting television networks and radios for online, terrestrial and satellite hosts.


Baize, J, The Walt Disney Company: A strategic Business Analysis,

Zhu, L & Xu, D, (2010), Marketing Strategic Change in Expansion of Disneyland: Cases Study of

Disneyland’s Overseas Expansion in Shanghai, Jonkoping International Business School.

Download full paperFile format: .doc, available for editing
Contact Us