Essays on Rainbow Bridge Hotel SWOT Analysis Case Study

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The paper "Rainbow Bridge Hotel SWOT Analysis " is a perfect example of a business case study. My hotel’ s name is “ Rainbow Bridge Hotel” (three-star hotels); situated on the seafront, close to other hotels and a short distance from the main shopping center. The town is less than 30 minutes from the nearest airport, and there are good road, rail and bus links to major cities and other resorts. The town has a resident population of 145,000. Business Plan for Year 4: SWOT Analysis Current strengths and weaknesses of your hotel Strengths One of the strengths of the Rainbow Bridge Hotel lies in its strategic position/location.

The hotel is situated near the seafront and its proximity to the airport which is only 30 minutes away makes it ideal. Besides, there are good infrastructures including good road, rail and bus links to major cities and other resorts. Furthermore, its closeness to other hotels and the main shopping centre as well as the accessibility/infrastructural network including roads, rail makes Rainbow Bridge Hotel an ideal destination and the conspicuous option for various Businessmen and women, domestic and international travelers among others.

The Hotel is also located in what seems to be a major transit point for small businesses. The other strength is the high demand for rooms in the absence of other good hotels. Rainbow Bridge Hotel has an average occupancy of 64.5%. Again, the establishments such as Shopping Mall and other shops in the area add to the demand for not only the rooms but also Food and beverage which is estimated at $3,875,588 of revenue contribution. Being a three-star hotel, Rainbow Bridge Hotel is more upgraded relative to other small hotels and has spacious rooms together with quality faculties which include among others meeting and conference facilities for various groups of customers.

This gives the hotel an edge over others. The hotel is also in a good position to meet and maintain the expectations of its customers not only in terms of accommodation-related services but also in meeting and maintaining service deliverables.

References

4.0. Reference List

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Hayes and Niemeyer (2007). Hotel Operations Management, 2nd ed. Pearson Prentice Hall: Pearson Education

Kirk L. W., and Victoria D. B. (1998) "Promoting leisure services: economic and emotional aspects of consumer response", Journal of Services Marketing, Vol. 12 Iss: 3, pp.209 – 222

Kotler P., Armstrong G., Saunders J., and Wong V. (2008) Principles of Marketing. 5th European edition. Prentice-Hall. London. U.K.

Kotler, P. (2005). Principles of Marketing, 4th European ed., Harlow: Prentice-Hall

Nickson, D (2007). Human Resource Management for the Hospitality and Tourism Industries. Elsevier.

Petzer, D.J. Steyn T.F.J. & Mostert P.G. (2008). Competitive marketing strategies of selected hotels: an exploratory study, Southern African Business Review Volume 12 (2): 1-22

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