The paper "Hotel Business Environment - MacDonald’ s " is a perfect example of a business case study. The report is exploring the internal and external environment of MacDonald’ s chain of restaurants. Theoretical frameworks have been used in the process of analyzing the business environment of MacDonald’ s chain of restaurants. The weakness and the strengths that can be related to the management of the hotel in the industry are also analysed. The analysis of the business environment entails discussing the various factors that are affecting the operations of the company in the process of achieving competitive advantages.
The necessary strategic, analytical and theoretical tools that are important in making the interpretation of the business environment are utilized. The hotel and tourism industry is explored to analyse the different aspects that can affect the success of MacDonald’ s in the process of offering its services and products to the customers. The industry has been considered unique due to the constant changes that are linked to the preferences of the consumers. The customers are looking for the best services hence the organizations that are unable to meet the changes are likely to lose the market share.
In the industry, the relevance of the services and products is considered very crucial in making sure that the customers can be met in the organization. Lastly, recommendations are provided that can help the management of MacDonald’ s in making the operations competitive. Introduction The report explores the business environment of MacDonald’ s chain of restaurants. MacDonald’ s is among the leading fast-food organizations globally where it makes sales of more than 40 billion. The hotel has opened more than 30,000 outlets in more than 118 nations globally offering services and products that are standardized (Ahrens and Chapman, 2002).
The products provided by the company include fast food like chicken, milkshake, fruit salads among other foods and drinks. The strong financial base of the company has been considered important in the process of adopting competitive strategies.
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