The paper “ How HTC Vive Should Strengthen Its Competitive Advantage” is an exciting example of a case study marketing. The five force analysis is mainly pegged on evaluating the balance of business power comparative to competitors in the same industry pursuing the same market globally. It Assumes that the crucial sources dictate the competitive power in a business setup. A successful company is one that is able to identify these 5 forces and then adjust to these conditions. The five forces include the supplier capacity, the substitution effect, and purchasing power of buyers, competitive rivalry, and threats of new entrants into the industry (Ireland, Hoskisson & Hitt, 2008, p 142). Supplier CapacityThis force in the market assesses how suppliers influence the prices up or down.
The price change is driven by the input each supplier keys in terms of product uniqueness of service experienced by the product, control over the customer, their strength, and the cost of seeking alternative suppliers. In this instance, HTC Vive product development brings simplicity as it has users of the game working on Vive steam and the target is made on one of user launch steam options (McGrew, 2002, p 3).
The steam braces both five handsets and Rift along with standing, sitting and room-scale experiences incorporating blends of input devices. This provides a cutting edge in product incomparability. HTC Vive suppliers are well versed with virtual realities out of their specialist knowledge in developing products that meet the business needs as well as suiting customer demands by coming up with a variety of tech gadgets such as HTC Vive or handsets that come with a view of captivating immersion, front-facing camera merges the real virtual elements, with adjustable headset straps that provide extended use of comfort, seamless interaction handheld controllers for precise motion tracking.
More so, suppliers have embedded a technology protection strategy. Purchasing PowerIt analyzes the number of buyers in the product market, the importance of individual purchasers to the business, and the cost of swapping from one product or service to the other. If a business engages with a few powerful buyers, there is a better position as a business to negotiate favorable terms.
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Ireland, R. D., Hoskisson, R., & Hitt, M. (2008). Understanding business strategy: Concepts and cases. Cengage Learning, p 140-43